We consider ourselves to be partners to our clients, rather than just an agency working in isolation of their business. This has proved particularly powerful in driving forward client accounts like the IFA. As a preferred partner supplier we have strived to maintain a transparent relationship, not only through the services we supply but also in supporting events (as pictured) offered to their membership. We value our relationship with our all clients, because the more knowledge we have of them, the more we can make a positive impact on their business through team effort and partnered implementation.
Received from client 20th December 2013
“On behalf of the IFA, I ‘d like to thank VI for the great work you did in 2013, which has helped the IFA to continue with its success on the back of our powerful brand identity, that is helping to differentiate us in the professional accountancy marketplace. We look to working together again in 2014 to achieve even more great things together.”
Photo: IFA Midlands Regional Conference – West Bromwich Albion F.C. October 2013,
IT APPEARS that the UK economy is growing, with a stream of news stories giving hope that Britain is emerging from the downturn, writes Jacqui Wilkins, managing director of brand specialist, Visual Identity.
Latest figures show that average house prices have risen by nearly 10,000 in the past year and new car sales surged in July by more than 12 per cent. Manufacturing orders are up and there is a revival on the high street. The National Institute of Economic and Social Research said the economy has grown by 0.7 per cent between May and July.
Renewed confidence means that UK businesses should start to make bigger marketing plans. Projects put on hold due to austerity measures can be reviewed and put into action.
The advertising industry has been blamed for promoting a materialistic society through campaigns that have encouraged everything from binge drinking to obesity, acts of violence to an increase in gambling. Now a new report aims to counter these views and prove the industry’s true worth to the UK economy.
A study this year by the Advertising Association and business advisers Deloitte concluded that for every £1 spent on advertising in the UK, £6 is generated for the wider economy. Imagine how this formula, applied to your business, could make such a marked difference to its bottomline. Given this new positivity, now is the time to expand and develop your business, as many of your competition will be slower to adapt.
Businesses must prepare for the post-recession environment. They need to examine core capabilities and develop demand from the new ‘post-recession customer’. Below are six strategies to work on over the coming year:
During the recession the big companies knew how to position their products and services for competitive advantage and had the reserved funds to do so. With more promising times ahead, now is the time for the small business owner to invest in their future business success.
The time for action is before events unfold, not after. Businesses need to reinvent their marketing strategies for the new environment. Ultimately, the quality of their products and services and customers’ experiences that will determine strong business growth success.