RESEARCH has shown that design is a significant source of competitive advantage. In fact, 84 per cent of businesses for whom design is integral to their plans can avoid competing on price alone.
Unfortunately, other research suggests that while many workplaces encourage creative thinking, organisational behaviour often kills the creative idea before it has chance to grow, even when accompanied by supporting evidence.
So what kind of workplace makes the most inspirational environment? Last year, Google topped the list of the 50 best workplaces in the UK. The internet giant has adopted a policy to encourage staff to spend 80 per cent of their time on core projects, with approximately 20 per cent on innovation.
The innovation activities are often personal interests – they keep employees challenged and keep staff growing. This stimulates staff to think differently about the other 80pc of their work, leading to a more fulfilling professional experience. Google is convinced this policy benefits its bottom line.
Here are some ideas for a more creative work environment:
– Conduct regular brainstorming sessions
– Harvest ideas, analyse and select the best for implementation;
– Create a supportive work environment
– When ideas are encouraged, this leads to a more innovative workplace;
– Develop a collaborative work environment
– Encourage creativity between staff and reward those that work together;
Allow your team members to take risks and create an environment that is free from fear of failure. Good design shapes ideas to become more attractive propositions to customers. Innovation makes money and good ideas will differentiate your company’s brand.
If you would like to speak about any aspect of your business development for 2014, speak to Visual Identity. We are best placed to give your ideas the chance to reach extraordinary achievements.
Contact us on 01908 665537
Article link = http://www.business-times.co.uk/a-competitive-advantage/