Vi delivered a multichannel marketing campaign, to interact with its audience by using a combination of indirect and direct communication channels – including website banners, on- and off-line advertising including bus backs, cinema advertising, as well as, email marketing, radio, 48 sheet billboards. And more…
Vi developed a solution that used a range of techniques which included:
This enabled a very diverse mix of audience types to interact with the channel of their choice. In the most simplistic terms, multichannel marketing is all about choice.
This is another strong example of how Vi used joined up thinking to deliver outstanding proven results.
Well done to everyone involved.