A great brand is like a really good cup of coffee. For millions of people around the world, the first thing they do when they wake up is reach for their preferred variety of coffee. It stimulates their senses, it keeps them focused and they want to drink it through to the last drop.
Just like coffee, brands come in many varieties. They are presented in many different ways and appeal to many different audiences.
If you think of your brand as cup of coffee – what would it be?
- An espresso – strong, snappy and continental
- A latte – sweet, soft and frothy
- Or cheap instant – bland and lacking in any characteristics
A well designed, maintained and thought out brand can be just like the best coffees on the market. If you want your customers to be loyal to your brand, then for the time it takes to drink a cup of coffee, chat to us – coffee connoisseurs, but more importantly brand experts.