Divided into four distinct phases: Discover; Define; Develop and Deliver, the process maps the different stages of the project.
The project begins with an initial discussion informing the discovery phase. This could include: market/competitive, product and service research information. It is important that the process is broad to allow for the greatest number of ideas to be captured and developed.
The second phase is the definition stage and is a filter for review, selection and discarding of ideas. This is where the discovery stage is analysed and refined. Particular emphasis at this stage of the process, will contribute to the overall success of the design process.
The third phase marks the period of development. The design team, together with the client, refine one concept that best address the brief previously identified. At the end of this stage, the process will have reached the stage where the project is ready for production through to delivery.
The final phase represents the delivery stage, where the resulting project is finalised and delivered to the relevant stakeholders. The key activities and objectives during this stage is to deliver the final concept through to final sign-off, passed to production and delivered to its final destination.