Research has shown that design is a significant source of competitive advantage. Companies that invest in their design and develop a reputation for innovation can avoid competing on price alone.
Continue reading “Did you know – good ideas are back in fashion?” »
An Apple fan, Jonathan Mak, China, created a unique tribute to Steve Jobs, co-founder of Apple.
As the photo shows, Mak revised the Apple logo, to include the silhouette of Steve Jobs’ head, and added the years, 1955-2011. Mak’s design idea symbolized the innovator’s lasting presence he had left at the core of the company.
Continue reading “The core of viral marketing” »
We have been asked recently – do you think people really understand what branding is?
A brand goes much deeper than just your company logo.
Continue reading “Those who have identity have dignity” »
