One of the most important assets for any business writes Jacqui Wilkins of Visual Identity is creating a powerful brand. But branding for a start-up or venture business is one element that, when well thought out, can establish a fledgling business more quickly and sustains its longevity.

Continue reading “A strong brand helps a fledgling to fly” »

When customers equate a brand with quality, it improves both its reputation and its market share. Jacqui Wilkins, of Visual Identity, explains more…

When your brand delivers quality and the market perceives and equates quality with your brand, it contributes to your profitability by enhancing customer perception and growing market share.

Continue reading “When strength leads to quality, it enhances perception and profitability” »