WHEN I refer to good design writes Jacqui Wilkins, director of brand agency Visual Identity, I mean it as a method of strategic problem-solving, not something that simply looks good. Design thinking, used in management learning, is a methodology deployed in the effective development of solutions to complex problems.
Continue reading “When good design makes a real difference” »
Make 2013 the year your business jumps on the ‘brand’ wagon, says Jacqui Wilkins, of brand agency Visual Identity.
WHEN recession hits, marketing budgets are slashed or cut completely. This is a fact, despite the compelling evidence that marketing is needed more in tough times than any other.
Continue reading “Join the brand wagon!” »
Congratulations to Jacqui Wilkins who having joined EC during the Olympic Challenge campaign in September has won a gold medal for the ‘stuff’ done in her established design studio.
Continue reading “The Entrepreneur of the month for November is Jacqui Wilkins of Visual Identity” »
Read my latest article published in this months Financial Accountant.
IT IS FACT writes Jacqui Wilkins, of Visual Identity that customers are twice as likely to buy from a company with a strong CSR policy, than one that has no such ambition.
These days the growth of social media has meant that a company’s brand is less under their control than ever before. It only takes one ill-conceived tweet or post to generate a multitude of negative publicity.
Continue reading “Let CSR enhance the story of your brand” »
We are delighted to announce that Visual Identity has been highly rated by its clients and is now on the much revered Recommended Agency Register (RAR).
This comes at a particularly exciting time for Visual Identity as we just have recently won a number of new contracts and are currently working alongside several three counties businesses with their creative and marketing requirements.
Continue reading “ta RAR ra-boom-de-ay!” »
Continue reading “A strong brand helps a fledgling to fly” »
When customers equate a brand with quality, it improves both its reputation and its market share. Jacqui Wilkins, of Visual Identity, explains more…
When your brand delivers quality and the market perceives and equates quality with your brand, it contributes to your profitability by enhancing customer perception and growing market share.
Continue reading “When strength leads to quality, it enhances perception and profitability” »
Here’s a quick look at our latest article which was featured in MK Business again this week. Keep an eye out for our future articles in this publication.
