VI goes global and announces a significant overseas contract.
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Milton Keynes & Northants Chamber member, Visual Identity have been nominated for two awards with four submissions in the Milton Keynes Digital Awards 2016.
The nominations include the Online Retailer and Lifestyle & Culture categories with Vi receiving a total of four nominations. This is a direct reflection of our multi-channel capabilities and represents Vis focus for the digital side of the business.
The MK Digital Awards aim to directly contribute to the overall commercial success of the MK region. With a highly esteemed jury of experts, awards will only be given to projects that truly represent pioneering contributions to the Digital design market.
The Department for International Trade – led by The Rt Hon Liam Fox, MP – has signed up as a Supporter of the Digital Awards schemes. Previously known as UK Trade & Investment, DIT is responsible for promoting British trade across the world and “ensures the UK takes advantage of the huge opportunities open to it”.
Jacqui Wilkins, Managing Director said “We are delighted to be nominated. This nomination recognises my team’s commitment and dedication to providing and championing exciting and inspiring creatives. The last 12-month period represents the most exciting period for the business – with Vi growing exponentially across all disciplines”.
The ceremony is being held at the Jury’s Inn in Milton Keynes on Thursday, October 13th, 2016.
Winners of the awards were selected for their achievements over and above their peers with some now studying at universities including Oxford, Nottingham and Northampton and others moving straight into employment within their chosen career.
Creative Arts awards was sponsored by Visual Identity. The photo shows Jacqui Wilkins, Managing Director presenting:
– Creative Arts and Media Level 1/2 – Carla Burnham
– Creative Arts and Media Level 3 – Katie Shelswell
Stuart Wesselby, Principal at Tresham said:
“Our annual awards ceremony is a fantastic opportunity for tutors, families and friends to join together and celebrate the amazing achievements of all of our students. Each year I am impressed with each student who works hard towards their goal and progress from us into a career or higher education that some had thought was not possible.
All of the winners and their families should be very proud of what they have accomplished and I wish them, together with all of the students at Tresham, all the best for their careers or further study.”
Visual Identity is always happy to support the next generation of the UK creative talent, by giving young people of all backgrounds invaluable industry experience – we encourage fresh talent to get in touch.
You can see all the winners at www.tresham.ac.uk/awards-celebrates-students-of-2015/
Tesco are in the news again with the shock announcement that they are to close 43 stores and have cancelled their planned expansion for 49 new stores. This is despite their better than expected Christmas sales.
Tesco was once sector innovators and the shining light of the UK economy. The Clubcard launch revolutionised how the brand interacts with their audience. But now the supermarket brand has admitted it has lost touch with its customers.
The German brands Aldi and Lidl, new to the UK market, understood early that current consumer trends were essentially all about cost. The majority of these consumers would cite the recession as to why they made the switch initially, but then having discovered the bargains on offer, they became addicted.
These competitors have been masters of the ‘one-message-hammered-home’ marketing approach. When the horsemeat scandal hit, McDonald’s successfully used the single message ‘100 per cent beef’, which changed the hearts and minds of their customers to put them head and shoulders above every takeaway brand.
Tesco has lost sight of what consumers really want, which in this market, is the cheapest price possible and has allowed competitors to fill this void. Having previously owned the cheapest supermarket spot, its messages have become diluted by its many different verticals, confusing its customers by trying to do too many different things.
Meanwhile, the two German supermarket brands have just powered on, hammering home their message, swooping up more and more of the middle class consumers and becoming two of the strongest retail brands in the UK.
Sadly when a brand becomes as big as Tesco, it was always going to be difficult for it to predict changes in consumer habits or adjust long term expansion plans quick enough to make a difference.
The first step on the road to recovery for Tesco has to be: get back to the basics. Tesco needs to make a concerted effort to close the gap between itself and discount stores such as Aldi and Lidl and begin to restore its customers trust and faith in it brand. Tesco would do well to remember, every little will help!
The announcement was made in front of 70 leading decision makers, academics, MPs and staff at the special breakfast presentation today held at University Campus Milton Keynes to mark the special milestone.
During the presentation, Paul Griffiths the Chamber’s Chief Executive, gave a review of the organisation’s first 12-months highlighting its successes and its growing membership which has exceeded 200 – representing 14% of the Milton Keynes workforce.
Paul also revealed the organisation was launching its own official colour magazine called In Business in November which would focus on news about its Chamber members.
He said: “Our vision is to build and nurture a respected, influential business community, and share knowledge, advice and opportunities.
“We want to become the ‘go-to’ organisation for business support in Milton Keynes and re-establish and enhance the local Chamber of Commerce reputation by delivering highly regarded and relevant products and services.
“With over 200 businesses within our membership, we are certainly on our way to achieving our aims and want to thank the business community for their support.
“We are also pleased with the enthusiastic response and calibre of the members who applied to join the inaugural Board of Directors. This new Board will help shape the strategic vision of the Chamber.
“I want to reinforce the fact that Milton Keynes Chamber of Commerce is here to stay for the long term and look forward to working with many more businesses in the future.”
In addition, other announcements included making the majority of networking events, exclusive to members and investing in staff in a PR executive.
The first anniversary event was attended by Iain Stewart, MP for Milton Keynes South and Mark Lancaster, MP for Milton Keynes North, who also gave a speech to the guests. MK Gallery, the Chamber’s Charity of the Year was also represented at the event.
Mark said: “Milton Keynes is a good city for business and this is reflected in our strong Chamber of Commerce. I am always pleased to see new businesses in Milton Keynes, and I certainly see innovative start-ups across MK, fostered I am sure by a supportive and nurturing Chamber of Commerce. I wish the Chamber of Commerce the very best for the year ahead and many years to come.”
Iain said: ““A Chamber of Commerce is incredibly important to any city. With Milton Keynes being one the fastest growing cities in the UK it is important we have a Chamber that can support businesses starting-up and growing. We are lucky to have a very strong Chamber of Commerce and Paul Griffiths has done a great job over the last 12 months supporting enterprise across the city. I would like to congratulate all at Milton Keynes Chamber of Commerce on their first anniversary and wish them the best of luck for the year ahead.”
The inaugural Milton Keynes Chamber of Commerce Board are:
RESEARCH has shown that design is a significant source of competitive advantage. In fact, 84 per cent of businesses for whom design is integral to their plans can avoid competing on price alone.
Unfortunately, other research suggests that while many workplaces encourage creative thinking, organisational behaviour often kills the creative idea before it has chance to grow, even when accompanied by supporting evidence.
So what kind of workplace makes the most inspirational environment? Last year, Google topped the list of the 50 best workplaces in the UK. The internet giant has adopted a policy to encourage staff to spend 80 per cent of their time on core projects, with approximately 20 per cent on innovation.
The innovation activities are often personal interests – they keep employees challenged and keep staff growing. This stimulates staff to think differently about the other 80pc of their work, leading to a more fulfilling professional experience. Google is convinced this policy benefits its bottom line.
Here are some ideas for a more creative work environment:
– Conduct regular brainstorming sessions
– Harvest ideas, analyse and select the best for implementation;
– Create a supportive work environment
– When ideas are encouraged, this leads to a more innovative workplace;
– Develop a collaborative work environment
– Encourage creativity between staff and reward those that work together;
Allow your team members to take risks and create an environment that is free from fear of failure. Good design shapes ideas to become more attractive propositions to customers. Innovation makes money and good ideas will differentiate your company’s brand.
If you would like to speak about any aspect of your business development for 2014, speak to Visual Identity. We are best placed to give your ideas the chance to reach extraordinary achievements.
Contact us on 01908 665537
Article link = http://www.business-times.co.uk/a-competitive-advantage/
IT APPEARS that the UK economy is growing, with a stream of news stories giving hope that Britain is emerging from the downturn, writes Jacqui Wilkins, managing director of brand specialist, Visual Identity.
Latest figures show that average house prices have risen by nearly 10,000 in the past year and new car sales surged in July by more than 12 per cent. Manufacturing orders are up and there is a revival on the high street. The National Institute of Economic and Social Research said the economy has grown by 0.7 per cent between May and July.
Renewed confidence means that UK businesses should start to make bigger marketing plans. Projects put on hold due to austerity measures can be reviewed and put into action.
The advertising industry has been blamed for promoting a materialistic society through campaigns that have encouraged everything from binge drinking to obesity, acts of violence to an increase in gambling. Now a new report aims to counter these views and prove the industry’s true worth to the UK economy.
A study this year by the Advertising Association and business advisers Deloitte concluded that for every £1 spent on advertising in the UK, £6 is generated for the wider economy. Imagine how this formula, applied to your business, could make such a marked difference to its bottomline. Given this new positivity, now is the time to expand and develop your business, as many of your competition will be slower to adapt.
Businesses must prepare for the post-recession environment. They need to examine core capabilities and develop demand from the new ‘post-recession customer’. Below are six strategies to work on over the coming year:
During the recession the big companies knew how to position their products and services for competitive advantage and had the reserved funds to do so. With more promising times ahead, now is the time for the small business owner to invest in their future business success.
The time for action is before events unfold, not after. Businesses need to reinvent their marketing strategies for the new environment. Ultimately, the quality of their products and services and customers’ experiences that will determine strong business growth success.