20th anniversary of first online sale: how we shop on the web
Monday 11th August 2014, marked the 20th anniversary of what is widely regarded as the first “secure online purchase”, and before you ask, it was the album “Ten Summoner’s Tales” by Sting.
Two decades on, technology has moved on so much, from a rudimentary system behind transactions to a sophisticated end-to-end customer experience that has fuelled demand for retail on the web.
New research commissioned by Shop Direct, shows that:
95% of Britons now shop online, with close to one in four deciding to shop online each week.
The most popular items among web-savvy shoppers are books, clothing and accessories, music and entertainment, holidays and travel and electronics.
At VI we regularly build e-commerce sites using Magento; the king of e-commerce solutions. It is one of the most popular and most widely used e-commerce platforms available for the following reasons:
- Feature Rich – Of all the e-commerce solutions that we’ve worked with, Magento has the most impressive set of features straight out of the box.
- Open Source – The platform is not only free to download but you are free to build upon it to support your specific business needs.
- Extensions – Magento now has the largest and fastest growing community of talented developers, like VI, of any e-commerce system.
- Admin Interface – Magento has the most extensive and easy to use admin interface that we’ve seen in an open source e-commerce system.
For more information on what the Magento e-commerce solution can do for your business, please call us on 01908 665537.