More than just a logo or a tag line…
…a strong brand is the most valuable asset of any successful organisation. The brand tells the world who and what you are.
I am sure you all remember the Hoover free flights promotion of 1992 in which Hoover UK promised free airline tickets to customers who purchased their products.
What Hoover did not anticipate was the huge numbers of uptake. The company was overwhelmed by the demand. The fiasco cost Hoover almost 50 million and was subsequently sold to Candy.
New Year Resolutions should not just be personal; they are just as relevant for business. Although most are forgotten by Easter, the power of them to make big changes in quality of your business life can often make a yearlong change. So if you make only one for your business this 2012, make it to – Promote More!
At Vi we have noticed an increase in clients asking for research to reshape brands and make them even more effective.
So today we offer you some vital research… how to avoid giving gifts that could cause disappointment this Christmas.
An Apple fan, Jonathan Mak, China, created a unique tribute to Steve Jobs, co-founder of Apple.
As the photo shows, Mak revised the Apple logo, to include the silhouette of Steve Jobs’ head, and added the years, 1955-2011. Mak’s design idea symbolized the innovator’s lasting presence he had left at the core of the company.
Every second of every day, Avon sells four lipsticks and two mascara’s around the world.
This month saw the Avon brand celebrated its 125th anniversary. So how has the Avon brand remained at the top?
34 years before women in the United States won the right to vote – Avon’s heritage and belief to empower women, remains core to its values. True to its roots – Avon is the world’s largest supporter of women’s charities. This has kept the brand consistent.