Most small businesses would probably agree that developing a brand that stands out is essential for corporates and large companies. Unfortunately many would also add that branding is not that important for small business as they see it only as an unnecessary expense.
In fact, people make their mind up about your business in the first seven seconds, therefore developing a meaningful brand is just as critical for small as it is for large business. And, properly executed, it can actually be your most powerful advantage.
A brand is more than just a visual symbol – it defines your company, builds recognition and invokes recall. These factors help your business to stand out from its competitors.
It’s fact – most small businesses have weak branding, therefore, by developing an effective brand you can position your company ahead of your competitors.
Remember its hearts and minds that sell products and services – not bottom line or unit price.
We are Visual Identity and we campaign for what you believe in.