In the late 80’s one percent of advertising contained explicit sexual imagery but now, decades later, using sex as an attempt to gain customer attention has risen to astronomical proportions.
Research suggests that sex doesn’t help brands sell. When men see ads with sexy women they focus on the breasts not the brand name. Interestingly the more provocative the women portrayed in an ad, the more disinterested female shoppers are.
Therefore it’s fact. sex doesn’t sell brands – it just sells sex.
This got us thinking about brands. Surely their primary mission is for their customers to fall in love with them. People love their iPads because of image. They’re small, sexy and cute. For those of us who love Marmite, we don’t love it because it tastes great, we love it because it evokes memories and feelings.
Customers act on what they feel, not what they think. By satisfying their emotional needs you will reach into their hearts and develop a loyal, long term relationship.
This may be a leading question but please call us if you’d like to hear more about our company and services.