Barker Shoes is one of the UK’s most recognised footwear brands. With over 130 years of experience and expertise, Barker Shoes are dedicated to creating quality, durable, stylish and well-fitting footwear, designed for both men and women.
Barker Shoes required a full e-Commerce solution which was feature rich and could manage an extensive range of products and services. They wanted a new site that would:
- Provide an unique environment to reinforce the key messages of their renewed brand
- Improve operational efficiency with a seamless connection to stock control and order management platform
- Provide a sophisticated stock availability grid functionality for all product pages
- Include enhancements such as search engine optimisation
- Update Barker Shoes’s tools for social media integration
- Provide an easy-to-use content management and admin system
- Cater for diverse access of devices and full mobile infrastructure
- Provide a platform to support consumer retail sales
- Develop a store locator services area
With a high value quality product – display will make the biggest difference to the visitor and their purchase decisions. Therefore this difference is made all the easier because the carousel displays the product from every angle in a large scale. This detail makes the product the hero of the product page by displaying it in its full glory, and therefore making the purchase decision all the easier.
Recently launched the site has immediately received boosted visitors. Barker Shoes are thrilled with the new Magento site as they have much more control on how they market and merchandise their products. And, the integration with their stock control and inventory systems gives them full functionality to monitor and audit the exchange of information between these two platforms.