Visual Identity commissioned and art directed a series of photo shoots in order to create this season image library for Barker Shoes.

Visual Identity were responsible for the entire process – from location finding (in and around the Milton Keynes and Northampton areas) and selection of the models and wardrobe, to extensive photo re-touching and colour balancing of the finished images.

The completed images have been used extensively across all marketing media including the merchant catalogue, e-commerce website and social media, to promote the launch of the AW14 Collection and support brand awareness marketing activities.


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