Visual Identity Creative Ltd http://www.visualidentity.co.uk Here are a few interesting facts... •Did you know Ice Cream was invented in China? So why then do we associate Ice Cream with the Italians? •We are sure you are familiar with the claim that the Great Wall of China is visible from space. Did you know this is simply not true? •It is fact that China has cultivated tea for over 2,000 yrs. But we the British have made it... http://www.visualidentity.co.uk/v2/blog.php#China will be the world’s second largest consumer market by 2015. Tue, 17 Jan 2012 07:05:00 -0500 I am sure you all remember the Hoover free flights promotion of 1992 in which Hoover UK promised free airline tickets to customers who purchased their products. What Hoover did not anticipate was the huge numbers of uptake. The company was overwhelmed by the demand. The fiasco cost Hoover almost 50 million and was subsequently sold to Candy. Ok this is an extreme example... http://www.visualidentity.co.uk/v2/blog.php#There are many ways to destroy your brand… Fri, 13 Jan 2012 10:10:00 -0500 We all rely on an element of luck to get by... but have you ever considered where luck comes from? At VI we believe luck is something you make happen – not just by chance or just due to being in the right place at the right time. Business is something you make happen and in times like these the last thing we should do is to stop listening or talking. Therefore, if... http://www.visualidentity.co.uk/v2/blog.php#Make your own luck Tue, 10 Jan 2012 04:57:00 -0500 New Year Resolutions should not just be personal; they are just as relevant for business. Although most are forgotten by Easter, the power of them to make big changes in quality of your business life can often make a yearlong change. So if you make only one for your business this 2012, make it to – Promote More! Promoting a business, service or product often slips to the... http://www.visualidentity.co.uk/v2/blog.php#New Year Resolutions Tue, 03 Jan 2012 11:36:00 -0500 At Vi we have noticed an increase in clients asking for research to reshape brands and make them even more effective. So today we offer you some vital research... how to avoid giving gifts that could cause disappointment this Christmas. Sadly when surveyed 72 % of participants revealed that gifts received last Christmas were below expectation. And the gifts that can pretty... http://www.visualidentity.co.uk/v2/blog.php#Get your Christmas facts right Thu, 22 Dec 2011 10:13:00 -0500 Research has shown that design is a significant source of competitive advantage. Companies that invest in their design and develop a reputation for innovation can avoid competing on price alone. Research has proven that 84 per cent of businesses where design is integral to operations have increased their competitiveness in the recession years. At VI we are passionate about... http://www.visualidentity.co.uk/v2/blog.php#Did you know - good ideas are back in fashion? Mon, 28 Nov 2011 07:08:00 -0500 An Apple fan, Jonathan Mak, China, created a unique tribute to Steve Jobs, co-founder of Apple. As the photo shows, Mak revised the Apple logo, to include the silhouette of Steve Jobs’ head, and added the years, 1955-2011. Mak's design idea symbolized the innovator's lasting presence he had left at the core of the company. Like so many unofficial Apple spin-offs in China,... http://www.visualidentity.co.uk/v2/blog.php#The core of viral marketing Fri, 25 Nov 2011 10:23:00 -0500 We have been asked recently - do you think people really understand what branding is? A brand goes much deeper than just your company logo. Here are our top three favorite definitions. 1. Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. 2. A brand is the reason your customers choose... http://www.visualidentity.co.uk/v2/blog.php#Those who have Identity have Dignity Thu, 17 Nov 2011 15:52:00 -0500 It is increasingly true that you are what you wear, eat or drive. It is now fact - your choice of brand defines who you are. Therefore, is it right we should begin to question the brand process? In the past, it was considered that advertising might brainwash us in an effort to make us buy more. These days when everything is conceived as a brand in order to make it more purchasable,... http://www.visualidentity.co.uk/v2/blog.php#Are anti-brand values killing consumerism? Mon, 31 Oct 2011 10:02:00 -0400 Today the world's press reported the sad death of Apple Co-Founder, Steve Jobs. Steve Jobs changed the face of technology and, in particular, the creative industries, with technologies that make our work easier. Steve Jobs was not a fan of market research, it was his creative approach that had the biggest impact. He famously said - You can�t just ask customers what they... http://www.visualidentity.co.uk/v2/blog.php#A great Job, well done. Thu, 06 Oct 2011 15:13:00 -0400 Most small businesses would probably agree that developing a brand that stands out is essential for corporates and large companies. Unfortunately many would also add that branding is not that important for small business as they see it only as an unnecessary expense. In fact, people make their mind up about your business in the first seven seconds, therefore developing a meaningful... http://www.visualidentity.co.uk/v2/blog.php#Is branding relevant to small business? Fri, 30 Sep 2011 15:23:00 -0400 Every second of every day, Avon sells four lipsticks and two mascara's around the world. This month saw the Avon brand celebrated its 125th anniversary. So how has the Avon brand remained at the top? 34 years before women in the United States won the right to vote - Avon's heritage and belief to empower women, remains core to its values. True to its roots - Avon is the world's... http://www.visualidentity.co.uk/v2/blog.php#Ding Dong - Avon Calling! Wed, 21 Sep 2011 22:54:00 -0400 Today, we launched our brand new website, after months of development work, we have now added the finishing touches. The main purpose is to provide you with information about Visual Identity, our beliefs, services and work. This shop window features recently completed projects, photography and testimonials, as well as, company news and articles. We believe our work is a presentation... http://www.visualidentity.co.uk/v2/blog.php#Website Launched Tue, 26 Jul 2011 14:09:00 -0400 In the late 80's one percent of advertising contained explicit sexual imagery but now, decades later, using sex as an attempt to gain customer attention has risen to astronomical proportions. Research suggests that sex doesn't help brands sell. When men see ads with sexy women they focus on the breasts not the brand name. Interestingly the more provocative the women portrayed... http://www.visualidentity.co.uk/v2/blog.php#Its a well known expression sex sells - but does it? Sat, 16 Jul 2011 14:12:00 -0400 A great brand is like a really good cup of coffee. For millions of people around the world, the first thing they do when they wake up is reach for their preferred variety of coffee. It stimulates their senses, it keeps them focused and they want to drink it through to the last drop. Just like coffee, brands come in many varieties. They are presented in many different ways... http://www.visualidentity.co.uk/v2/blog.php#A shot of creativity Thu, 14 Jul 2011 14:37:00 -0400 Whenever there are major changes in your company, it's time to re-evaluate your brand. Here are the five top reasons: Your customer base has changed - If your brand doesn't speak to your audience then your business will suffer.You have a dated look - Some brands are simply unable to withstand the test of time. Rebranding can take the best elements of your existing brand and... http://www.visualidentity.co.uk/v2/blog.php#Five top reasons to overhaul your brand Thu, 14 Jul 2011 14:16:00 -0400