Is Print still relevant in modern day Marketing?

We believe print media is still an incredibly effective content medium for marketing and it actually appears to have made a resurgence in recent years.

Print marketing has existed for centuries but in today’s digital revolution, how has it managed to not only maintain – but strengthened its position in the Marketing mix?

• Print is tangible – the physical form of a brochure, guide or catalogue is untouchable and lends an enduring advantage over digital formats which tend to be more flippant and temporary.

• Print is state-of-the-art – makes use of more advanced printing technology, designs and materials, providing high-quality tangible results that grab your target audience’s attention.

Print adds credibilityAnother benefit of print media is that it creates credibility. Investing in printed material signals to customers that you are serious about your business and that you offer a worthwhile product or service.

“First impressions are 94% design-related.”

*2019 Trends ‘The Printing Report’

• Augmented print – The trend of combining print with digital is spawning some incredible campaigns – offering advertisers new opportunities to create a virtual shop window on any printed marketing material. It is set to continue in 2019.

• Niche print – We’re used to finely targeting our digital advertising, but the changing print reading habits of consumers is offering an opportunity to more finely target print advertising campaigns too. With the rise of niche publication sales, brands have an opportunity to work with and reach highly segmented markets and audiences.

• Tactile print – Innovations in paper and print are enabling brands to think more creatively about how they use paper. Foil and varnish finishes, interesting cutwork and texture, and three-dimensional shapes help to enhance printed materials. People respond to the tactile delight of paper, so leaving them with something physical and memorable that they want to keep is a great way to maximise the staying power of your message.

• Print personalisation – Personalisation is the huge advantage of digital printing but remains under-exploited, especially in the news and magazine sectors. Publishers have an opportunity to exploit subscription data more creatively to help brands tailor messages and personalise content.

Vi love creating graphic designs that represent your products in the best possible way, to increase brand awareness or sell a product. We believe that traditional marketing still holds a vital position in the “marketing mix” and its power and reach should not be overlooked!
Are you looking to REVIVE your offline marketing designs? Contact our team or find out more about our Design & Print services.