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Supporting local small business Saturday – and why buying local matters more than ever

Posted by Jacqui on 5th December 2025

Small Business Saturday returns on 6 December, encouraging people across the UK to support the independent businesses that help our communities thrive.

This year, spending with small businesses is expected to rise by nearly 19% to £5.3bn – a vital boost for local firms who form the backbone of the UK economy. So, isn’t it about time your organisation started supporting Small Business Saturday?

Supporting Small Business Saturday

As a small, family-run business, Visual Identity knows first-hand the value of local support. VI has been based in Milton Keynes for over 35 years. Independent companies bring character, creativity, jobs and resilience to the places we live and work. Research shows that 95% of people believe small businesses add meaningful value to their communities. The Milton Keynes community is no exception.

MK is one of the UK’s fastest-growing and most innovative cities. However, many large organisations and head offices based here still look outside the region for suppliers. With MK now more than 50 years old, surely it’s time to look local — especially when local capability is stronger than ever. Indeed, we believe this is a missed opportunity.

MK has a highly skilled, diverse ecosystem of specialists – from creative agencies and digital experts to manufacturers, consultancies, and artisan retailers – all fully capable of delivering exceptional work.

Why buy local?

This Small Business Saturday, we encourage everyone – individuals, SMEs and major organisations alike – to look closer to home first. Choosing a local supplier strengthens the local economy; moreover, it helps build trust. This creates long-term partnerships that benefit everyone.

Proud to be MK based for three decades

Visual Identity is proud to be part of the Milton Keynes business community. We’ve supported local organisations for decades, and we deeply appreciate the support we continue to receive in return.

Support small. Support local. Support Milton Keynes.