We help our clients through the entire creative process

How we work

We help our clients through the entire creative process, from the initial idea through to the final result.

With a dedicated and highly skilled team of designers, developers, photographers and videographers we are always on hand to help our clients through the creative process.

Whilst every project brief is totally unique, here at Visual Identity, we approach them all in the same way. You have a dedicated project manager and point of contact throughout.

Divided into four distinct phases: Discover; Define; Develop and Deliver, the process maps the different stages of our project approach.

the 4ds

1

Discover

The project begins with an initial discussion informing the discovery phase. This could include: market/competitive, product and service research information. It is important that the process is broad to allow for the greatest number of ideas to be captured.

2

Define

The second phase is the definition stage and is a filter for review, selection and discarding of ideas. This is where the discovery stage is analysed and refined. Particular emphasis at this stage of the process, will contribute to the overall success of the design process.

3

Develop

The third phase marks the period of development. The design team, together with the client, refine one concept that best address the defined brief. The process will reach the stage where the project is ready for production.

4

Deliver

The final phase is the delivery stage, where the project is finalised and delivered to the relevant stakeholders. The key activities and objectives of this stage is to deliver and complete the production and deliver to its final destination.

What sets us apart?

This is our 10 point guarantee

We pledge that your project experience, from first contact through to final delivery will always be first rate.

Partners rather than suppliers

Partners rather than suppliers

relationships that are built on real team effort.

Continuous improvement

Continuous improvement

positive attitude to embracing new technologies.

Proof of competency

Proof of competency

long established record of satisfied customers.

Pushing the boundaries

Pushing the boundaries

original thought and bespoke creativity.

You’re in safe hands

You’re in safe hands

direct access to the management team.

More than just pretties

More than just pretties

time is taken to understand your business, products and market.

Adherence to deadlines

Adherence to deadlines

never make promises that can’t be delivered.

Strong communication skills

Strong communication skills

the words are just as important as the images.

Excellent budget controls

Excellent budget controls

no hidden charges and absolute transparency.

It’s all in the detail

It’s all in the detail

stringent checklist to ensure perfect delivery.

Testimonials

Don't just take our word for it.
If only we could package up the approach to exhibitions that Jacqui/VI make and use it as a ‘how to get the most out of your exhibition investment‘!
Her approach to the shows is superb, from the beginning asking for involvement in seminars and being reactive when approached for help. VI is now recognised as a ‘go to‘ client for delivery of content. We hope to continue to work with them in this vein. Jacqui is also constantly looking out for further opportunities for engagement with the market. Be it through social media or other marketing streams. I look forward to working with her going forward.
Event & Business Development Manager – Western Business Exhibitions & Publishing
We would highly recommend working with VI if you want a high-end designed website without compromising on the functionality and coding.

We commissioned the incredible digital innovators Visual Identity to create a platform for our customers to engage with our products and services. Throughout the website, you will notice seamless elegance of functionality and design. We would highly recommend working with VI if you want a high-end designed website without compromising on the functionality and coding.

Marketing Manager – Green Retreats
We would recommend Visual Identity to provide a complete and professional package for creative, visual and online requirements.

From initial concept discussions, through to the creation of a brief and timescales, to in-depth design and realisation, the brochure team liaised with us closely to ensure we understood processes, ideas and associated costs throughout the project. In addition, they sourced a printing company that had the skills to ensure that the final product created the quality impression we were seeking.

As with our brochure, the website team provided a professional and creative service. Taking our existing content as a starting point, they created three websites that utilise a Content Management System that will allow us to update and develop content in a more efficient and reliable way. Throughout the process, the team have been very helpful in their support and in sharing their knowledge.

We would recommend them to provide a complete and professional package for creative, visual and online requirements.

BDM – Briggs & Forrester Group
The organisation and marketing were first class and from the feedback received from our clients, they all thought both events were excellent.

I would like to take this opportunity to place on record, our thanks and appreciation for the excellent way in which your company planned and supported the two days celebration events for the Queen’s Award for Enterprise last week.

The organisation and marketing were first class and from the feedback received from our clients, they all thought both events were excellent. Please thank your company’s support team for their tremendous efforts behind the scenes. Well done and many thanks.

CEO – MCP Consulting Group
They offer complete value for money and go over and above what is required of them in terms of client servicing and what they offer in budgets.

I have used Visual Identity as an agency for over 10 years, in various roles including University of Hertfordshire and Access Self Storage. They have proven that they can deliver projects on budget and often within very tight deadlines. They have the technical and management capabilities to fulfill any brief, including delivery of marketing research, traditional design/print and online digital services.

Jacqui and her team are fantastic in client liaison, they go above and beyond to learn your business and have the ability to instill confidence in clients and describe highly technical specification using very user-friendly terminology. They offer complete value for money and go over and above what is required of them in terms of client servicing and what they offer in budgets.

Head of Marketing – Access Self Storage
An extraordinary company, but not surprising, as it is Jacqui that heads it up and leads from the (hands dirty) front.

The MK Chamber of Commerce required a new interactive and feature-rich web presence. The steering committee of the MK Chamber at that time were very disparate, each with their own ideas as to how the new online presence should be. I was not part of the committee at that time, but saw the quality of proposal and understanding from many potential providers – only one actually ticked all the boxes, understood the (almost impossible) brief and delivered the most professional, functionally-spectacular and beautifully elegant solution. All Jacqui’s work – I have recommended her (and her company) many times since then and will continue to do so without a moment’s hesitation. An extraordinary company, but not surprising, as it is Jacqui that heads it up and leads from the (hands dirty) front.

Technical Consultant – Carval Computing
The depth of Visual identity’s understanding of the target audiences, together with their role in developing the brand structure and the creative solution, enabled them to not only seamlessly re ect a strong and relevant branding in the marketing collateral and templates they produced, but also bring to life the ASCL PD brand.

When we started looking at our ASCL Professional Development brand we knew we had some strong ideas internally but needed a brand agency that could put those ideas into practice. It was important for us to feel that whoever we chose to work with understood our organisation, its services and where we wanted to take it.

Despite the constraints of the brief, Visual Identity created a highly effective refreshed sub-brand, which was greeted with some very positive feedback from our staff and members.

Visual Identity played an important role as part of the project team to help develop a look and feel for the target and service type. They were was also briefed to develop an extensive range of marketing collateral templates that offered a flexible format to communicate and control the ve distinct key messages and audience types that ASCL PD was targeting.

The depth of Visual identity’s understanding of the target audiences, together with their role in developing the brand structure and the creative solution, enabled them to not only seamlessly reflect a strong and relevant branding in the marketing collateral and templates they produced, but also bring to life the ASCL PD brand.

MarComs Manager – Association of School and College Leaders
As specialists in the full spectrum of digital marketing communication, I know that my current and future business needs will be in safe hands.

I have worked with Visual Identity as a strategy consultant responsible for delivering brand development, website, and marketing communications to a financial accountancy membership body. The great thing about working with Visual Identity is that they understand the client’s perspective, namely the need to develop genuinely relevant, creative solutions to help deliver bottom line commercial results.

As a lively, challenging and stimulating team, one can confidently expect the brief to be closely analysed and questioned to tease out all the pertinent points. This refreshingly direct, no nonsense but personable approach leaves no stone unturned and reflects Visual Identity’s emphasis on understanding the brief in order to deliver outstanding solutions. So impressed was I with Visual Identity’s approach, that I engaged them to develop the brand communications and website for my own business. As specialists in the full spectrum of digital marketing communication, I know that my current and future business needs will be in safe hands.

Marketing Director – Institute of the Financial Accountants