Our Approach

How we work

We help our clients through the entire creative process, from the initial idea through to the final result.

With a dedicated and highly skilled team of designers, developers, photographers and videographers we are always on hand to help our clients through the creative process.

Whilst every project brief is totally unique, here at Visual Identity, we approach them all in the same way. You have a dedicated project manager and point of contact throughout.

Divided into four distinct phases: Discover; Define; Develop and Deliver, the process maps the different stages of our project approach.

the 4ds



The project begins with an initial discussion informing the discovery phase. This could include: market/competitive, product and service research information. It is important that the process is broad to allow for the greatest number of ideas to be captured.



The second phase is the definition stage and is a filter for review, selection and discarding of ideas. This is where the discovery stage is analysed and refined. Particular emphasis at this stage of the process, will contribute to the overall success of the design process.



The third phase marks the period of development. The design team, together with the client, refine one concept that best address the defined brief. The process will reach the stage where the project is ready for production.



The final phase is the delivery stage, where the project is finalised and delivered to the relevant stakeholders. The key activities and objectives of this stage is to deliver and complete the production and deliver to its final destination.

What sets us apart?

This is our 10 point guarantee

We pledge that your project experience, from first contact through to final delivery will always be first rate.

Partners rather than suppliers

Partners rather than suppliers

relationships that are built on real team effort.

Continuous improvement

Continuous improvement

positive attitude to embracing new technologies.

Proof of competency

Proof of competency

long established record of satisfied customers.

Pushing the boundaries

Pushing the boundaries

original thought and bespoke creativity.

You’re in safe hands

You’re in safe hands

direct access to the management team.

More than just pretties

More than just pretties

time is taken to understand your business, products and market.

Adherence to deadlines

Adherence to deadlines

never make promises that can’t be delivered.

Strong communication skills

Strong communication skills

the words are just as important as the images.

Excellent budget controls

Excellent budget controls

no hidden charges and absolute transparency.

It’s all in the detail

It’s all in the detail

stringent checklist to ensure perfect delivery.


Don't just take our word for it.
We explained all this to Visual Identity, who made that image come alive on our website...

“When we first opened our shop, we always intended to make our brand bright and colourful. We explained all this to Visual Identity, who made that image come alive on our website. It was exactly how we pictured it. Having a website has helped us stand out and be found easier by local people but also generated online sales. Not only are we now out there for the world to see but our customers who shop in-store can see the things we have to offer without leaving their houses! Having a website has put us on the map.”

Kids Shoe Den
We’ve already had some great comments...
“I just wanted to drop you a note to say how absolutely thrilled I am with the new website you and your team has produced for us. We’ve already had some great comments and I’m confident it will help our business growth plans! Great job! Please pass on my thanks to the team.”
CEO – Giggabox
The detail and creativity used in the design are second to none.
Well, what can I say… Visual Identity has finally given my business a real identity with their flair for simply knowing and delivering what I’ve been after in a website since I started in 2018. The team showed great empathy and understanding of my situation and delivered the perfect functional website I’ve always dreamt of. Not only does it look great, but I feel like a talent agency that is proud to showcase what we do. The detail and creativity used in the design are second to none. Thank you Visual Identity!
MD – Eden Model Management
They really were an extension of the internal marketing team. Not just suppliers.

I first met the Visual Identity team over 10 years ago when they were commissioned to build Barker Shoes’ first-ever e-commerce website. This was a new and exciting venture for the brand at the time, and throughout this project, I got to know each team member well. We were in contact daily throughout my time at Barker and I believe that the success of the website and subsequent award accolades were a credit to the rapport we’d built. 

They really were an extension of the internal marketing team. Not just suppliers. Which are a value that we (Vi) stand by today and something that I feel firmly sets the business apart from other agencies. 

Having kept in touch with Jacqui and the team after moving on to new ventures, I was thrilled to join the business as an employee in 2019 and I’ve taken great pride in marketing such an exceptionally experienced, creative and fun-loving business. As a non-family member at Visual Identity, I feel an overwhelming sense of pride and responsibility to help my fantastic colleagues and friends succeed.

Former client – now Vi employee
VI always demanded the very best in terms of quality...

My relationship with Visual Identity goes back to 1997 – I first worked with them as their print supplier. VI always demanded the very best in terms of quality – and you were expected to live up to expectations. However, this sometimes challenging environment was always tempered with a VI approach that was measured, fair and of course, pleasant. 

The Open University
They stood heads above the competitors and comfortably won the project.

I have worked with Visual Identity Creative for circa 20 years. I first appointed them early on in my career in 2001 when they pitched for a re-brand project I was undertaking. I was impressed then by not only the quality of work presented but the amount of time, effort and discipline they had put in to really understand the project, industry and deliverables. They stood heads above the competitors and comfortably won the project. 20 years later and we have just completed a full website design and build project together for a different company in a completely different industry sector, which once again, they pitched for and comfortably won.

Marketing Manager – Machins Solicitors
Overall we couldn't be more pleased with the work they did for us and would recommend them to any business that wants a sharp website...

When we started Out Of Office Coffee, we had a very basic website which was really just a few pages of an online brochure.  We put all our efforts into the physical product in our coffee houses and any spare energy went into some social media.

A chance meeting with the team from Visual Identity convinced me that our website could be improved to give our customers a better experience and enhance the brand presence for prospective customers. The team were super helpful at making suggestions while we ironed out the brief and this really helped us shape the final outcome.  The attention to detail was superb and throughout the project, they were on the end of a phone or email 24/7.  They added all the creativity needed to make our website stand out and it links well with our social channels.  They helped integrate a table booking system which has aided the launch of a new location.  All the statistics tell us this was the best decision we made. 

Overall we couldn’t be more pleased with the work they did for us and would recommend them to any business that wants a sharp website that suits their needs.

Owner – Out Of Office Coffee
If only we could package up the approach to exhibitions that Jacqui/VI make and use it as a ‘how to get the most out of your exhibition investment!
Her approach to the shows is superb, from the beginning asking for involvement in seminars and being reactive when approached for help. VI is now recognised as a ‘go to‘ client for delivery of content. We hope to continue to work with them in this vein. Jacqui is also constantly looking out for further opportunities for engagement with the market. Be it through social media or other marketing streams. I look forward to working with her going forward.
Event & Business Development Manager – Western Business Exhibitions & Publishing