Our Approach

I first met the Visual Identity team over 10 years ago when they were commissioned to build Barker Shoes first ever e-commerce website. This was a new and exciting venture for the brand at the time, and throughout this project, I got to know each member of the team well. We were in contact daily throughout my time at Barker and I believe that the success of the website and subsequent award accolades were a credit to the rapport we’d built. 

They really were an extension of the internal marketing team. Not just suppliers. Which is a value that we (Vi) stand by today and something that I feel firmly sets the business apart from other agencies. 

Having kept in touch with Jacqui and the team after moving on to new ventures, I was thrilled to be able to join the business as an employee – and over the past two years, I’ve taken great pride in marketing such an exceptionally experienced, creative and fun-loving business. As the only non-family member at Visual Identity, I feel an overwhelming sense of pride and responsibility to help my fantastic colleagues and friends succeed.

My relationship with Visual Identity goes back to 1997 – I first worked with them as their print supplier. VI always demanded the very best in terms of quality – and you were expected to live up to expectations. However, this sometimes challenging environment was always tempered with a VI approach that was measured, fair and of course, pleasant. 

I have worked with Visual Identity Creative for circa 20 years. I first appointed them early on in my career in 2001 when they pitched for a re-brand project I was undertaking. I was impressed then by not only the quality of work presented but the amount of time, effort and discipline they had put in to really understand the project, industry and deliverables. They stood heads above the competitors and comfortably won the project. 20 years later and we have just completed a full website design and build project together for a different company in a completely different industry sector, which once again, they pitched for and comfortably won.

When we started Out Of Office Coffee, we had a very basic website which was really just a few pages of an online brochure.  We put all our efforts into the physical product in our coffee houses and any spare energy went into some social media.

A chance meeting with the team from Visual Identity convinced me that our website could be improved to give our customers a better experience and enhance the brand presence for prospective customers. The team were super helpful at making suggestions while we ironed out the brief and this really helped us shape the final outcome.  The attention to detail was superb and throughout the project, they were on the end of a phone or email 24/7.  They added all the creativity needed to make our website stand out and it links well with our social channels.  They helped integrate a table booking system which has aided the launch of a new location.  All the statistics tell us this was the best decision we made. 

Overall we couldn’t be more pleased with the work they did for us and would recommend them to any business that wants a sharp website that suits their needs.

We commissioned the incredible digital innovators Visual Identity to create a platform for our customers to engage with our products and services. Throughout the website, you will notice seamless elegance of functionality and design. We would highly recommend working with VI if you want a high-end designed website without compromising on the functionality and coding.

From initial concept discussions, through to the creation of a brief and timescales, to in-depth design and realisation, the brochure team liaised with us closely to ensure we understood processes, ideas and associated costs throughout the project. In addition, they sourced a printing company that had the skills to ensure that the final product created the quality impression we were seeking.

As with our brochure, the website team provided a professional and creative service. Taking our existing content as a starting point, they created three websites that utilise a Content Management System that will allow us to update and develop content in a more efficient and reliable way. Throughout the process, the team have been very helpful in their support and in sharing their knowledge.

We would recommend them to provide a complete and professional package for creative, visual and online requirements.

I would like to take this opportunity to place on record, our thanks and appreciation for the excellent way in which your company planned and supported the two days celebration events for the Queen’s Award for Enterprise last week.

The organisation and marketing were first class and from the feedback received from our clients, they all thought both events were excellent. Please thank your company’s support team for their tremendous efforts behind the scenes. Well done and many thanks.