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30 years of Vi

Posted by Lauren Austin on 2nd January 2020

Founded in 1989 by MD Jacqui Newham (Wilkins) and Creative Director Jon Newham. With 30 years of Vi, our company has provided marketing services to a growing list of highly satisfied clients. The majority of these customers are market leaders in their sectors.

Our longevity as a small family business is unique in many ways. This is demonstrated by building long-term relationships with our clients. We deliver the highest levels of service, offering a unique customer experience. We prefer being partners rather than suppliers by offering a high return on Investment.

In the early days, Scott (Digital Director) used to tag along to meetings with Jacqui (Mum). He proved to be a great sales assistant! (he was very cute back then…)

What makes us different?

Honestly, we don’t think there is anyone similar to us – we are unique in so many ways. We’re a small, family, UK-based creative business. We partner with clients at the highest level, across both national and international markets. Competitors may offer similar services, but they can’t match our demonstrable experience and proven success stories. We believe the best creativity comes from collaboration—people and organisations working with strategy and technology. Together, we create innovative solutions that deliver outstanding results.

Recognising 30 years of Vi success

Visual Identity won the national E-commerce Business of the Year at the British Chamber Business Awards. We were recognised for the second year running. We now have another ceremony in February. We’ve been selected as finalists for Website of the Year. Plus Business Woman of the Year (Jacqui) at the SME MK & Bucks Business Awards. Together, these honours reinforce our strength as a trusted marketing partner.

We‘ve produced a new logo for our 30th year (see header image). This incorporates a font from each decade of trade – a great example of how our brand has evolved over time.

A font for each decade

A font for each decade

Some of the company’s first big jobs were with Cranfield School of Management, Xerox, Bupa, Box Clever and English Partnerships. These clients were instrumental in the overall development of Milton Keynes. All of whom became long-term clients of ours.

VI produced Student handbooks for Chelsea College of Art & Design. An amazing honour as these incorporated Anish Kapoor‘s cover designs (Anish designed and built the Orbit).

We take special pride in our skills of providing viable and successful marketing strategies and analysis to clients. In addition, our handling of promotional activities at special events and exhibitions is well known for efficiency.

With 30 years of Vi, throughout 2020, we‘ll be sharing 30 key events for VI to date. This will include milestones, clients, major projects and achievements that we‘re particularly proud of.

With 30 years of Vi. Pop back to the blog to see more over the coming months!


Get in touch with our award-winning team to discuss your next project.

Check out InBusiness feature on our milestone here!