Digital Marketing Trends for 2019 that you should know

With digital trends rapidly evolving, marketers should always be aware of the changes in order to easily adapt to emerging technologies and stay ahead in the market.


Here are some useful trends and tips to help your business or brand gain a competitive edge and develop new ways to generate new leads, whilst improving the relationship with existing customers.


1. Voice Search

Voice search is rising in popularity and it’s estimated that by 2020, 50% of all queries will be voice-based.

There are two main types of voice search: Those that are implemented by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers, and those that are installed in desktops and smartphones such as Siri and Google Assistant which display written search results.

Businesses are also starting to focus their outreach efforts on using voice engine optimisation. Marketers must use a natural SEO language to create content accordingly. This requires thinking about the terms your target audience may use in their voice queries as well as focusing on keywords, as searchers are likely to be more specific when asking a question.


2. Live Chat

Live Chat and “Chatbots” play a critical role in improving the customer experience and allow marketers to better engage with their audience. They offer real-time assistance to the user, dedicated support and proactive interactions by asking questions to understand the problem.

Our client Julia Charles recognised the importance of adding Live Chat, as they pride themselves on exceptional customer service and wanted to improve their response rates to website enquiries.

By implementing a Live Chat function, internal sales/customer service teams are able to assist and guide customers whilst they explore the products or services that they require.


3. Enquiry forms

Engaging features were missing from Julia Charles websites, such as enquiry forms and a wishlist feature. The enquiry forms enable visitors to make enquiries easily. This allows the sales team to respond quickly and improve customer response times.

These enquiry forms, which submit directly into the sales teams’ inboxes, also provide promotional opportunities such as offering clients discounts on enquiries submitted via the online forms. The wishlist feature allows visitors to select services, artists or themed events of interest, allowing these to be stored for later review or submitted to Julia Charles as a sales enquiry.


4. Live Videos 

Thanks to FacebookInstagram and Youtube, live content is the fastest-growing segment of internet video traffic due to the remarkable waves in the recent 3 years.

Live streaming content is effective because it’s free, takes a short time to produce while it offers a real-time user engagement. Moreover, it has the ability to generate greater impressions than posts published in the newsfeed, especially if users choose to post them to their stories.

Live streaming content allows you to engage with leads in the quickest way possible, improve the relationship with followers, reach a broader audience and boost traffic on social channels.


5. Engagement-based Email Marketing

As email marketing is getting smarter, marketers have started to care more about sending emails to subscribers who are active on their lists. For instance, if a contact highly engages with your emails, he should be regularly nurtured with content and updates about your company until he converts into a loyal customer. On the other hand, if a subscriber hasn’t opened an email for a certain period of time, he will be considered as a dormant contact and will no longer receive additional emails.

In order to send the right email to the right ‘segment’, marketers need to identify leads’ behaviours. If the platforms you’re using has limitations to classify an audience into different segments based on behaviours, you can integrate tools with other applications to allow this. With these adaptations, you can begin to target leads more effectively with personable email campaigns to appeal to each individual.


6.  Browser Push Notifications

Push notifications are moving into the realm of web browser technology and are one of the most popular web development trends for 2019.

Companies use browser push notifications to reach their leads more effectively and communicate with their audience in a more powerful way.

Another major role such notifications play is retaining customers and improving conversion rates. Ecommerce companies, for example, use browser push to retarget their shoppers who abandoned their shopping carts and entice them to complete their purchases.


7. Content Personalisation

As one size doesn’t fit all and customers want more relevancy, the need for a personalised approach in marketing is becoming more critical than ever. Although delivering the right content to the right audience at the right time is tricky, it will add a big value to your content marketing strategy because it plays a major role in boosting your users’ engagement rates.

Personalising or customising content for audience relies on visitors data in order to deliver relevant content. It consists of showing dynamic landing pages based on specific criteria such as geographic, demographic or behavioural attributes with targeted “call to actions” for the purpose of converting them more effectively.

For instance, Groupon asks visitors to confirm their locations once they land on their site in order to deliver accurate, geo-targeted offerings.

In the e-commerce industry, personalised content has a good impact on consumers. It’s reported that 44% of customers who have a personalised shopping experience are likely to become repeat buyers. Although this trend has been a common practice in recent years, it’s expected to continue to rise in importance.