Buying a website isn’t like buying a pair of shoes or even a new car – it’s more like investing in your business’s future. The right website doesn’t just look good; it performs, converts, and grows with you. Visual Identity sees it as more than a transaction – it’s a creative partnership.
Here’s how the website process works when you buy (or more accurately, commission) a website from Visual Identity.
1. Discover: Understanding your vision
Every great website starts with listening. We take the time to learn about your brand, your goals, and the audiences you want to connect with. We’ll ask the big questions:
- What’s driving this website project?
- Who are you trying to reach?
- What role should your site play in the bigger marketing picture?
This stage is about discovery, not templates. We want to uncover the personality of your brand and the journey you want your customers to take.
2. Define: Shaping strategy and the scope
Once we know your story, we translate it into a clear strategy. We’ll define the site architecture (the bones of your website), map out user journeys, and agree the technical requirements. Whether you need a sleek Shopify store, a flexible WordPress site, or a robust WooCommerce solution, we’ll recommend the right platform.
This step avoids surprises and sets expectations – you’ll know exactly what’s included and how it fits your growth plans.
3. Design: Creativity in action
Here’s where the fun begins. Our design team brings your brand to life online, balancing creativity with functionality. From typography to colour palette, imagery to animation, every element is designed to reflect your identity.
We don’t just design “a website.” We develop digital experiences that express who you are and resonate with the people you want to reach.
4. Develop: Building your site
Our developers turn designs into a seamless, responsive website. This is where strategy meets code. We focus on:
- Mobile-first design (most users will visit on mobile first).
- Fast load speeds (because attention spans are short).
- Security and compliance (because your customers need to trust you).
- Scalability (so your site grows as your business does).
5. Deliver: Going live with confidence
Before launch, we put your website through rigorous testing. We’ll check every link, every form, and every device. When everything’s polished, it’s time to go live.
But delivery isn’t the end. We’ll support you through the launch, monitor performance, and help you make tweaks so you start strong.
6. Develop further: Futureproofing your ebsite
A website isn’t a “one-and-done” purchase. It should evolve alongside your business. We offer ongoing support, content creation, and digital marketing services to keep your website performing long after launch.
Think of it less as buying a website, more as buying into a vision for your brand’s digital future.
Why choose VI?
For 35 years, Visual Identity has been blending design excellence with digital expertise. We’re not just here to deliver a website – we’re here to help your brand grow, adapt, and thrive in a constantly shifting online world.
Your website is your most powerful marketing tool. Let’s build one that works harder for you.
👉 Ready to start? Book a free 20-minute strategy call with us today.
