The internet is expanding rapidly all the time and making sure you’re seen above your competitors is of paramount importance. Companies who understand and believe in their brand, are typically more profitable & productive.
More and more brands are continuing to include social media in their marketing strategy, and for all the right reasons. Social media marketing is cost-effective and enables you to interact with your audience and build brand loyalty by giving your followers an insight into life behind the scenes of your business/brand.
More buyers are joining social media networks and looking for reviews and recommendations than ever before. It’s therefore essential to have a prominent online presence on various social media platforms. The key is to find out which social media platform your target market is using most often and how to make the most out of it.
Facebook has many unique business opportunities, which differ from other media platforms. Facebook is generally perceived as a fun social space where users connect with friends and share photos or videos.
Often the best way to use it is by joining conversations or likeminded communities, rather than solely using the platform to sell aggressively.
Whilst it’s certainly beneficial to advertise using Facebook Ads, posting repeatedly about a particular product or service, or listing products and prices may lead to users un-following. It’s often more effective to use Social Media platforms as a link to your website where followers/customers can find what they’re looking for.
If you want your social media strategy to succeed, start by focussing on these key elements:
Most businesses assume that they need to have a presence on every platform – from Facebook to Pinterest, but that’s not necessarily the case. Your audience may not have a presence on every social media platform, so why waste time and energy posting on the wrong platforms? Research where your target audience is spending the majority of its time and focus your efforts in those areas.