Digital | Insight | knowledge piece

The art of the assist!

Posted by Jacqui on 9th July 2024

Ensuring your website scores without red cards

It’s not just the functionality and technology that create an outstanding website; design, look, and feel plays an important part. This article highlights the aspect that many web agencies often overlook. We discuss the technical opportunities: the art of assist – perfect design.

A well-designed website combines seamless functionality with a splash of creativity, ensuring an engaging and visually appealing user experience. With UFEA Euro 2024 here, we offer insights into the considerations for crafting a perfectly designed website that captivates and converts. Clear communication and strong typography are like a coach’s instructions – they need to be clear and easy to understand.

Clear communication with typography

Use legible fonts and appropriate sizes: Ensure your content is easy to read with legible fonts and appropriate sizes. Consistent typography helps create a professional and cohesive appearance, enhancing the user experience. Just like a playmaker on the field, your text should direct the flow and keep everyone in the game.

“The ball is round, the game lasts ninety minutes, and everything else is just theory.”

– Sepp Herberger

Captivate your audience with high-quality imagery

Hero images: Hero images are the highlights of your website, just like memorable goals in football. Use high-quality images that align with your brand and message. They should captivate your audience and enhance the overall visual experience. Think of these images as your website’s hat trick – unforgettable and game-changing.

“A picture is worth a thousand words, but the right image can tell the story of the entire match.”

Enhance readability with white space

Strategic use of white space: White space in design is like creating space on the field – it allows for better play. Use white space strategically to avoid clutter and ensure important elements stand out. This improves readability and overall user experience. Just as a well-timed pass finds the perfect space, good design needs well-placed white space.

“In football, the worst blindness is only seeing the ball.

– Nelson Falcão Rodrigues

Speed is key

Optimise for fast loading times: Optimise your site for fast loading times by using efficient images, streamlined code, and reliable hosting. Fast sites keep users engaged and improve conversion rates. Speed is crucial in football and web design. A slow site will lose visitors faster than a slow player loses possession.

Always finish strong

Add essential information to your footers: Footers are like the final whistle – they wrap up the user experience with important information. Add essential details, such as contact information, social media icons, and legal information. This provides users with a comprehensive and satisfying end to their visit. Make sure your footer is as solid as a strong defence, keeping everything secure and in place.

Speed is often confused with insight. When I start running earlier than the others, I appear faster.

– Johan Cruyff

The support team

Behind every successful football team is a dedicated support staff, including coaches, physios, and analysts. In website development, the ‘art of the assist’ is played by various specialists who ensure the website runs smoothly and efficiently. With much experience in website development in the sporting arena, our skilled team of experts work together to ensure optimal performance, providing you with a top-tier website that meets all your needs.

Coaches (Project Managers): Coaches guide and motivate the team, just like project managers oversee the development process, ensuring deadlines are met and goals are achieved.

Physios (QA Testers): Physios ensure players are fit and ready, much like QA testers who rigorously test the website to identify and fix bugs.

Analysts (Data Analysts): Analysts provide insights into the team’s performance. Data analysts track website performance. These provide valuable insights to improve user experience and functionality.

The art of the assist – final thoughts

Creating a website that not only functions seamlessly but also converts requires a perfect blend of technical expertise and creative design. Vi understands the importance of both and strives to deliver websites that are as visually stunning as they are functional. We call this the ‘art of the assist’!

“Good design is like a good pass – it’s precise, thoughtful, and leads to the perfect finish.”

– Unknown

Our source of inspiration

The ‘art of the assist’ means Visual Identity, we draw inspiration from Luton Town FC, where our Creative Director and Senior Website Developer are proud season ticket holders. Luton Town’s football philosophy – playing with high intensity and passion, backed by an amazingly loyal fanbase – mirrors our commitment to delivering exceptional websites. The vibrant and positive atmosphere at their stadium, along with their unique and bold team colours, inspires us to infuse the same energy and community spirit into our work. Just as Luton Town is rooted in their community, Vi is dedicated to supporting and serving our clients with unwavering dedication and undeterred belief in what we do and why we do it!

A successful team beats with one heart.”

– Unknown

Ready to score big with your online presence?

Visual Identity can help you design and develop a website that captivates your audience and drives conversions. Contact us today to start your journey towards a perfectly designed website that stands out in the digital landscape. Embrace the art of perfect design – where creativity meets functionality.

Let’s turn your website into the tournament winner it deserves to be!

Contact Jacqui on:
T: 01908 665537