Insight | News

Ensuring Website Accessibility: Why It Matters and How to Achieve It

Posted by Admin on 15th May 2023

Creating an inclusive web experience

Accessibility is the practice of ensuring that websites, products, and services are designed and developed to be easily used and accessed by all individuals, regardless of any disabilities.

In today’s digital age, accessibility has become an essential part of every business, as more people rely on technology to access information, shop, and communicate. Ensuring that websites and other digital platforms are accessible not only benefits those with disabilities but also improves the user experience for all individuals.

Keyboard with an accessibility key

At Visual Identity we are experts in accessibility and can make sure that your business can be accessed by everyone. Here are some reasons why having an accessible website is important for businesses:

Reach a Larger Audience

According to the World Health Organisation, approximately 15% of the world’s population lives with some form of disability. By making your website accessible, you can ensure that these users can easily access and use your website, increasing your potential audience.

Comply with Legal Requirements

In many countries, businesses are required by law to make their websites accessible. Failure to comply with these regulations can result in legal action and penalties.

Improve User Experience

An accessible website improves the user experience for all users, not just those with disabilities. By making your website easy to navigate and use, you can improve engagement and reduce bounce rates, leading to increased conversions and revenue.

Enhance Brand Reputation

A commitment to accessibility can enhance your brand reputation. By demonstrating a commitment to inclusivity and social responsibility, you can attract customers who value these traits and increase brand loyalty.

Increase SEO

Accessible websites often rank higher in search engine results pages (SERPs). Search engines prioritise websites that are easy to navigate and use, making accessibility a key factor in SEO.

In conclusion, having an accessible website is vital for businesses to succeed in the digital world. It is important to ensure that your website is optimised for accessibility to reach a wider audience and reap the benefits of compliance with legal requirements, improved user experience, enhanced brand reputation, and increased SEO. At Visual Identity, we are experts in creating accessible websites that will help your business thrive. Our team of professional web designers can ensure that your website meets accessibility standards, while also delivering a visually stunning design that accurately represents your brand.