Analytical tools are a fundamental part of the process for establishing success as an online retailer. Whether you’re looking to predict trends in customer behaviour or identify the best way of ensuring a positive response rate. The way you assess analytics can play a big part in keeping your business relevant. Refusing to change your plans in the face of clear statistical evidence is a sure-fire way of minimising your chance at success.
Ways of measuring online success:
Google Analytics
• Monitor reports to distinguish user journeys and make improvements to force conversions
• Year vs Year analytics
• Monitor button presses
• Project is built around the client goals.
• Downloads / data collected / newsletter sign-ups
• SEO rankings
As competition in the market increases, it has never been more important to find ways to keep your customers interested. There are many ways to improve user experience, whether that’s through website design or the creation of engaging mobile apps and features, so there really should be no reason for your customers to be “turned off” service.
By investing wisely in resources and software development or bespoke alterations, you can continue to engage with your target audience and keep them wanting more.
Social media has provided the springboard for many companies’ growth. The opportunity to target such a quantity of niche consumers exists for those with the sense to take advantage of it. Unfortunately, many businesses fail to use it effectively. They spread themselves across a wide variety of platforms instead of focusing on those ones which allow them to hone in on their target audience.
If a business sells a product that no one buys, that business fails. Even in the complex environment of eCommerce, the same still holds true. This can be one of the main reasons for a company’s failure. Working out how to promote your product. Deciding on your target audience. Demonstrating ROI. These are all steps that must be taken to avoid ruin.
With so many platforms available, designed to suit every conceivable business model, it’s important to choose the right one. The biggest named brands, such as Magento and Shopify, are constantly looking for ways to develop their services. As well as, improve their offering to ensure businesses are given the best possible chance of success in the marketplace. Researching providers and learning more about their offering will put you on the right track from day one.
