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Why choose Shopify?

Posted by Lauren Austin on 28th August 2019

Shopify is the fastest growing E-Commerce platform and ideal for new starters, entrepreneurs, or small to medium-sized businesses.


  • • The founders originally created “Snowdevil” as an online store for snowboards. They did not initially intend for it to become a software company.
  • • In 2019, reports showed that more than 800,000 merchants used the Shopify platform across approximately 175 countries.
  • • Shopify is the third top e-commerce platform with a market share of 9.97%.
  • • Currently, over 400,000 websites use Shopify, while 5,000+ businesses use Shopify Plus.
  • Simple Migration – If your current platform no longer does your brand or business justice, Shopify offers a functional yet fun solution. This platform guarantees to boost your online presence.

We recommend Shopify Plus for enterprises, high-volume merchants, and large businesses.

For high-volume sales, the Shopify Plus online platform is the natural choice. It provides specialist features that allow merchants to “scale up” their e-commerce websites effortlessly.


  • • For many businesses, it’s a huge benefit to be able to use one platform to sell products to anyone, anywhere—online with your e-commerce store, online marketplaces, social media, and even in-person with point of sale capabilities.
  • • Shopify Plus is an open canvas – a design-friendly platform with limitless aesthetic potential. This essentially aids sectors where individual and distinct brand identities are key to winning customers.
  • • Visual Identity works with some amazing brands, building online e-commerce stores that increase their ROI using Shopify Plus.
  • • We are an experienced Shopify Partner agency with the capability and expertise to build a successful and well-performing Shopify experience for your brand.

We are an experienced Shopify Partner!

We are experts in delivering engaging and innovative Shopify projects.

Our digital team has the capabilities and expertise to build a successful and well-performing Shopify experience for your brand.

Visual Identity prides itself on high technical standards. We always produce websites with clean code that meets W3C standards. Additionally, we make considerations for SEO, Web marketing strategies and Browser compatibility.

When VI launched the new bespoke Shopify Plus website for Barker Shoes, it needed to be highly creative and enhance the brand experience.

The platform allowed us to integrate into internal stock systems as well as introduce multiple websites focusing on other geographic areas such as Europe, the USA and the Rest of the World.

Why choose Shopify? Get in touch with your local Shopify Website Developers!