Creative | Insight | Work

Why choose WordPress?

Posted by Lauren Austin on 30th July 2019

WordPress currently powers over 33% of the internet and around 75 million websites across the globe.

Here are just some of the key benefits of using a WordPress platform…

Some big brands use WordPress!

Search Engine Friendly

Popular search engines, like Google and Bing, tend to rank websites that use WordPress higher. This is because the CMS framework makes it easy for search engines’ spiders to crawl. In fact, in 2009 Matt Cutts of Google personally endorsed WordPress.⁣⁣ ⁣⁣

Fully Customisable

You can make your WordPress theme look any way you want with a customized theme. You can use one of the many it provides, or buy one of the various premium themes developed by third parties. You can also add and extend certain features to make the website function and perform just the way you want.⁣⁣ ⁣⁣
You own your data – WordPress allows you full ownership and control over your website data as you’ll host your site on your own hosting account.

Mobile Friendly

Search engines like Google are is penalising sites that aren’t mobile-friendly by ranking them lower in searches. With WordPress, you don’t have to overhaul your entire site to make it accessible on tablets and smartphones, as most of the standard themes are automatically responsive. WordPress also has an option for websites to be viewed in “mobile view” for any themes that aren’t responsive.⁣

Modern e-commerce websites revolve around mobile and tablet devices. This allows customers or viewers to effortlessly engage with the website or make purchases on all devices, whilst on the move.

These days, customers now expect to be able to find what they’re looking for or complete a “call to action” quickly and easily in a few clicks, often whilst out and about, so it’s important to keep this in mind when launching or updating your website.

Easy to use

Another reason people love to use WordPress is because of its simplicity. The CMS is as user-friendly as it gets and very easy for newbies to learn. Not only that, the platform is very intuitive, allowing for further development as and when you feel necessary, as your website grows and visits increase.⁣⁣ ⁣⁣


The fact that WordPress is so adaptable cannot be taken for granted. WordPress is flexible enough to accommodate all needs through its extensions and plugins, whether you’re using the CMS for a small business website, personal blog or an all singing – all dancing e-commerce website.⁣⁣ ⁣⁣

It’s powerful!

The WordPress platform is fully scalable and very powerful. You can run high-traffic sites, e-commerce sites, or any other type of website efficiently.

Planning a website revamp?

With a dedicated and highly skilled team of designers, developers and project managers, Vi is always on hand to help you through the creative process. We’ll be your partners – not suppliers.

Tell us about your project, we’d love to hear from you!