Category: Insight

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Digital | Insight | knowledge piece

Marketing in 2026: Where technology meets human connection

It’s shaping up to be a defining year for marketers. As we move into 2026, one thing feels unmistakably clear: Marketing is at a new t...

Posted on 9th March 2026
Creative | Insight | knowledge piece

The smartest marketing moves!

The same, but different. Why revisiting old ideas can be one of the smartest marketing moves you’ll ever make.

Posted on 5th March 2026
Digital | Insight | knowledge piece

Does your marketing feel noisy because it doesn’t have joined up thinking?

Does your marketing feel noisy because it doesn’t have joined-up thinking? Volume isn’t the problem – the real issue is fragmentation....

Posted on 9th January 2026
Insight | knowledge piece | News

Australia’s social media ban for under-16s

A global shift that could redefine digital marketing Australia has just taken the most radical step yet in the worldwide push in safeguardin...

Posted on 9th December 2025
Insight | knowledge piece | News

The best Christmas adverts of 2025

The 2025 Christmas adverts have arrived, and this year’s lineup is one of the strongest in recent memory – but one advert clearly rises ...

Posted on 4th December 2025
Creative | Insight | knowledge piece

The ultimate Christmas brand: Why Christmas still captures every audience, every year!

The ultimate brand: Why Christmas captures every audience! Every brand wants to own December – but let’s face it, Christmas already does...

Posted on 1st December 2025
Insight | knowledge piece | News

Four hard marketing truths that need to change in your role or industry, and what you can do about them!

Visual Identity works with clients across education, finance, retail, arts and charity – and we‘ve noticed a pattern. No matter the sect...

Posted on 6th November 2025
Insight | knowledge piece

Top 5 mistakes businesses make when choosing a creative agency…

… and how to avoid them! Why partnering with Visual Identity ensures creativity with purpose and strategy that delivers. When it comes to ...

Posted on 27th October 2025
Creative | Insight | knowledge piece

Switch off to switch on: Why prioritising well-being powers productivity and creativity

10 October was World Mental Health Day. The message is about: protecting mental health at work – it’s how great creative work gets made,...

Posted on 23rd October 2025
Insight | knowledge piece | News

GOV.UK – Design on Trial

Putting design on trial. Why investing in accessibility, clarity and creativity shouldn’t be underestimated – it’s essential for i...

Posted on 6th October 2025
Creative | Digital | Insight | knowledge piece

Capturing the Autumn Season:

VI has spent decades helping retail and lifestyle brands do exactly that through carefully curated seasonal campaigns that brings products t...

Posted on 22nd September 2025
Insight | News

? Happy 120th Birthday to Kenilworth Road – lovingly known as The Kenny and our ‘Old Girl’! ⚽

From Jon’s first season ticket in 1971 to Scott’s first game in 1994, our story shows how The Kenny unites generations of Hatters.

Posted on 4th September 2025
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