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knowledge piece | News

Wikipedia is 25: Why open knowledge still matters

A quarter-century of learning, trust, and collaboration This year marks 25 years of Wikipedia – one of the most significant learning resou...

Posted on 15th January 2026
Digital | Insight | knowledge piece

Does your marketing feel noisy because it doesn’t have joined up thinking?

Does your marketing feel noisy because it doesn’t have joined-up thinking? Volume isn’t the problem – the real issue is fragmentation....

Posted on 9th January 2026
Insight | knowledge piece | News

Australia’s social media ban for under-16s

A global shift that could redefine digital marketing Australia has just taken the most radical step yet in the worldwide push in safeguardin...

Posted on 9th December 2025
community | knowledge piece | News

Supporting local small business Saturday – and why buying local matters more than ever

Small Business Saturday returns on 6 December, encouraging people across the UK to support the independent businesses that help our communit...

Posted on 5th December 2025
Insight | knowledge piece | News

The best Christmas adverts of 2025

The 2025 Christmas adverts have arrived, and this year’s lineup is one of the strongest in recent memory – but one advert clearly rises ...

Posted on 4th December 2025
Creative | Insight | knowledge piece

The ultimate Christmas brand: Why Christmas still captures every audience, every year!

The ultimate brand: Why Christmas captures every audience! Every brand wants to own December – but let’s face it, Christmas already does...

Posted on 1st December 2025
Digital | knowledge piece | News | Project | Work

🖤 Turn Black Friday into your brightest sales day yet 🖤

Black Friday is no longer just a day – it’s an event season that tests every part of your online store. If your site isn’t optimised, ...

Posted on 28th November 2025
Digital | knowledge piece

Intellectual property: Website design, development & code ownership explained

Visual Identity believes in professionalism, transparency, and fairness. One of the most common questions clients ask is: “Who owns the in...

Posted on 10th November 2025
Insight | knowledge piece | News

Four hard marketing truths that need to change in your role or industry, and what you can do about them!

Visual Identity works with clients across education, finance, retail, arts and charity – and we‘ve noticed a pattern. No matter the sect...

Posted on 6th November 2025
Insight | knowledge piece

Top 5 mistakes businesses make when choosing a creative agency…

… and how to avoid them! Why partnering with Visual Identity ensures creativity with purpose and strategy that delivers. When it comes to ...

Posted on 27th October 2025
Creative | Insight | knowledge piece

Switch off to switch on: Why prioritising well-being powers productivity and creativity

10 October was World Mental Health Day. The message is about: protecting mental health at work – it’s how great creative work gets made,...

Posted on 23rd October 2025
Insight | knowledge piece | News

GOV.UK – Design on Trial

Putting design on trial. Why investing in accessibility, clarity and creativity shouldn’t be underestimated – it’s essential for i...

Posted on 6th October 2025
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