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Creative | Insight | knowledge piece | Work

Beyond the surface: Brand building services that endure

Discover how Visual Identity crafts brands that endure — blending authenticity, creativity, and strategic courage to create lasting impact...

Posted on 28th May 2025
Creative | Insight | knowledge piece

We can be heroes

Celebrating the design heroes who inspire VI Unveiling the UK-based design heroes whose work shapes our thinking, sharpens our concepts, and...

Posted on 21st May 2025
Insight | knowledge piece | News

More than just a creative agency: 10 ways we build your trust

Trust isn’t earned overnight. It’s built through consistent delivery, open communication, and shared success. Visual Identity has worked...

Posted on 13th May 2025
Digital | Insight | knowledge piece

Mastering the 3-3-3 rule in marketing

Why is less more in modern marketing? In a world where attention spans are measured in seconds rather than minutes. Where competition is fie...

Posted on 16th April 2025
Digital | Insight | knowledge piece

5 Must-Have Tools for Small Business Marketing Success

VI: Creative and digital experts making tech feel simple In today’s fast-paced digital world, small business owners wear a lot of hats. Yo...

Posted on 28th March 2025
Digital | Insight | knowledge piece

Are brands overstepping the mark? Is it thoughtful marketing or just assumptive marketing?

The rise of thoughtful marketing: Compassion or assumption? In recent years, brands have embraced ‘thoughtful marketing’. A movemen...

Posted on 11th March 2025
Digital | Insight | knowledge piece

‘Phygital’ Marketing: The future of brand engagement

Blending the best of both worlds In a world dominated by digital marketing, brands are seeking innovative ways to cut through the noise and ...

Posted on 25th February 2025
Creative | Insight | knowledge piece

How to build the right brand structure for your business

Brand structure and architecture is the strategic framework that defines the relationships between a company’s master brand, sub-brands, p...

Posted on 14th February 2025
Creative | Digital | Insight | knowledge piece

Love your brand: The perfect partnership for marketing and design 💖

A strong brand, like a great relationship, thrives on trust, commitment, and consistency, learn how to ‘Love your brand’. At Visual Iden...

Posted on 14th February 2025
Creative | Insight | knowledge piece

How to avoid the Have-a-Go Supplier?

Why experienced web developers, designers, and marketers matter? In today’s digital landscape, businesses need strong brand recognition, s...

Posted on 31st January 2025
Creative | Insight | knowledge piece | News

Use the difficulty: How smart marketing turns setbacks into success

Sir Michael Caine‘s advice: “Use the difficulty.” When something bad happens – see it as an opportunity to pivot, innovate, and grow...

Posted on 29th January 2025
Digital | Insight | knowledge piece

Why your website isn’t just a tool to ‘launch and forget’?

Why post-launch maintenance is essential to your online success avoiding the ‘launch and forget’ pitfalls A website is like a garden –...

Posted on 21st January 2025
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