1. It doesn’t work well on mobile
- 20%+ of searches are performed on a mobile device.
- In the United States, a whopping 25% of Internet users only access the Internet on a mobile device. Plus it growing.
- FACT: 62% of companies that designed a website with mobile in mind saw increased sales.
2. Your Search Engine Rankings are low
- Search engine algorithms change constantly. If your organic searches are low, it could mean it’s time for an update. Google’s recent update is why sites with blogs perform so well.
- Good SEO is all about having original, targeted, strategic, high-quality content on your site.
- FACT: 93% of online experiences begin with a search engine. Creating your site with SEO in mind will ensure that potential customers can find you online.
3. Your visitors aren’t sticking around or converting
- Your web analytics show a high bounce rate. There’s low time on site and low average pages per visit. That’s a pretty strong indicator that your visitors don’t find your current site irrelevant or engaging.
- Are you looking for ROI from your site, but not seeing conversions? Then it’s time to re-evaluate. With audience personas and goals in mind before you redesign, you’ll see an increase in qualified traffic and leads!
- FACT: A key indicator is sessions are up but page views are down. Bounce rate is higher than the industry standard.
4. It just looks outdated!
- Let’s face it, your website is quite a few years old, and just looks outdated. A modern website sends the message that your company is healthy, forward-thinking. It is more likely to engage with your audience and leave a lasting impression.
- Your business has evolved and grown. What worked well in 2020 will not work so well now!
- FACT: 94% of people say that websites with good design are considered to be more trustworthy.
5. You can’t easily make content updates
For SEO reasons alone, it’s important to keep your content relevant
- For SEO reasons alone, it’s important to keep your SEO strategy relevant.
- A Content Management System (CMS) will make it so much easier to update and keep relevant content in-house. As a result, the updates will be more frequent.
- Re-developing your website really empowers the marketing team. It creates time for them to deliver other marketing promotions.
6. Adding new technology and functionality
- Investing in the new tools and techniques with current technology.
- For example, new data capture techniques can gain valuable data to improve your database.
- Make full use of tracking software, but is limited due to the restrictions of an old website.
7. Make your website easy to navigate
- The navigation is not well-organised and does not lead to conversion.
- The content is not easy to understand and lacks clear calls to action.
- FACT: 47% of consumers expect a web page to load in 2 seconds or less. 40% of people will abandon a website that takes more than 3 seconds to load!
8. You’ve changed!
- You have several new products and services that do not fit into the existing website structure. These can’t be showcased appropriately.
- By redeveloping gives you can re-prioritise and focus your website. To create a site designed around the current sales goals.
9. You’re embarrassed to give out your URL
- This is what you said when we met – you do not drive traffic to the website.
- A new website is an investment in the future success of your business. It will create better awareness and more leads.
10. It will reinvigorate your marketing efforts
- Your marketing channels should include a full mix of digital tools.
- Search engine optimisation (SEO), conversion-focused pages, create strong user journeys, content marketing, social media, compelling visuals, etc.
- FACT: Invigorated marketing means more SALES!
10 reasons to update your website – reason #1: your customers expect better. We’ll handle the other 9!
hello@visualidentity.co.uk #WebDesign #BusinessGrowth
