One of the best reasons for any business to be marketing through social media is that your customers are spending time on these channels. By 2021, the number of worldwide social media users is expected to reach 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for businesses (of any size) who want to reach their online audience.
Not only are your customers on social media, but there’s a good chance that many of them are scrolling through each platform throughout the day!
Connecting with your target audience is easy if you are active on the channels that they use most often. In essence – don’t expect your target audience to come to you – go and get them! If you aren’t already on social media, you could be missing out on the chance to connect with your customers and engage new leads.
Most of us are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and stay connected with what’s going on in the world. In the beginning, users were not expecting to be marketed to whilst browsing these channels, but this doesn’t mean that social media users aren’t following and interacting with their favourite brands. Instagram users, in particular, are highly likely to view a brands’ collections or services via the platform before visiting a website.
Another benefit of marketing through social media is that it improves visibility and in turn increases recognition for your brand. Your business profiles present new opportunities to share existing content and promote your brands’ core values. By posting eye-catching content that adds value for your target audience, you are making your brand both more accessible for new leads and current customers.
Your social media profiles provide yet another way to direct inbound traffic to your website. This makes marketing through social media an excellent strategy to aid your SEO efforts. Each piece of content that you post to your social media profiles provides an opportunity to bring new visitors to your site. The more visitors that visit your site – the higher the chance of generating conversions.
When marketing on social media, you can strategically target different audiences based on the channels that your brand is active on. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive relevant leads back to your site. Certain demographics use different platforms more than others – so its always worth doing your research. For example, the gender split of Facebook and Instagram slightly favours Women, whereas LinkedIn and Twitter are marginally more popular platforms amongst Men.
Although social media advertising requires a little investment, social ads can do a lot to complement the organic campaigns that you are running on your social media channels.
One of the greatest benefits is that you can cut marketing costs without sacrificing results. Most of your social media results will come from investing time in creating and publishing content as well as having conversations with your followers.
Did you know that search engines may be using your social media presence as a factor in their rankings? It’s, therefore, a great way of improving SEO optimisation.