Love them or hate them (humbug!), the hype around Christmas advert releases has taken social media by storm with hundreds of thousands of us liking and sharing. Their impact is hugely impressive and many brands also run their campaigns throughout their stores including impressive, enticing window displays to attract high-street customers.
The ability to influence through social media, from raising brand awareness to lead generation is more powerful than ever. #ExcitableEdgar was trending on Twitter within minutes of its release.
John Lewis and Waitrose have partnered for their first joint Christmas advert this year and created Edgar, an excitable young dragon who you can’t help but love! The accompanying song, a re-recorded version of ‘Can’t fight this feeling’ by Dan Smith from Bastille is the perfect fit and set to climb the charts.
Over the last decade, John Lewis’ Christmas ad production budgets have often exceeded £1m and it’s been revealed that these big-budget ads have produced, on average, £8 of profit for every £1 spent. Driving a 16% rise in sales.
M&S – has released two festive adverts (so far). One promoting their premium knitwear collection (the retailer is reportedly expected to sell over five million jumpers this festive season!) and another (reportedly the first of 6 M&S Food ads) featuring Paddy McGuinness and Emma Willis sampling a selection of their mouth-watering Christmas foods – celebrating the role of food at Christmas. View here