To begin with, UX design is about fully understanding the user. At Visual Identity, our designers conduct user research, review user types, and run performance and usability testing so we can design the most effective journey. In short, we put evidence before opinion.
Importantly, customer journeys are fundamentally linked to user experience; therefore, poor UX creates poor journeys. Conversely, if you empower customers at every step of your website, then you set the stage for a great journey that aligns with the latest UX trends.
Full-service customer journeys
First, make every digital touchpoint self-service – sign-ups, applications, purchases, and enquiries. In practice, let customers set the pace at each step. Additionally, provide clear help options with direct links to customer services so assistance is always one click away.
Storytelling
However, strong UX alone is no longer a unique selling point. What began as a novelty is now an expectation.
Because research shows our brains are wired for stories – not graphs or raw facts – therefore you should weave storytelling into your UX. As a result, you showcase your products and services more memorably and stand out in crowded markets.
Personalisation
Similarly, personalisation has become mainstream through platforms like YouTube, Netflix, and Spotify. Now, you’ll increasingly see it as you browse the web or research a brand. Consequently, any organisation focused on great UX should keep pace with this trend.
By incorporating personalisation into the experience, you can surface relevant products, services, or content based on user characteristics and behaviours. Ultimately, that relevance drives engagement and conversion.
Unique Illustrations
Likewise, Illustration plays a pivotal role in modern UX. Specifically, UX illustrations translate concepts, copy, and processes into clear visuals.
Because illustration is so flexible, moreover, websites and apps use it to enhance usability and amplify visual and emotional appeal. Consequently, your brand feels more distinctive and easier to understand.
Ready to use latest UX trends and turn these into real results?
Book a 30-minute UX review with VI. We’ll audit your journeys, run quick usability checks, and give you a prioritised 90-day improvement plan. Get in touch to get started.
