Access Self Storage is one of the UK's largest and fastest-growing self-storage companies. VI was approached by Access Self Storage to work across a range of services to increase enquiry growth.
Access Self Storage needed to enhance their marketing approach, starting with an improved understanding of their customers and how to target them effectively.
VI was commissioned to undertake research to why customers use storage and define the key drivers to purchase. A set of bespoke illustrations for each customer persona was created and used to target key audiences through campaign activity and staff training.
Previously Access Self Storage didn’t use lifestyle photography in its marketing.
VI developed a treatment mood board; a set of style sheets and a content schedule for the 5-day location shoot. We provided location finding, model casting, shoot management and art direction to create a comprehensive suite of brand imagery, for use throughout the website and marketing communication materials.
VI worked with Access Self Storage on a number of designs for print materials including leaflets, brochures, posters and advertising. These are used across their portfolio of stores and for direct marketing activities.
One of the main online marketing activities is the student storage campaign run throughout the summer months.
VI delivered the concept and the materials required for this campaign including e-marketing templates, online display banners, in store posters and print materials.