We’ve just launched a brand-new, lightning-fast WordPress product showcase website for our long-standing client, ProgrammExpress — a company whose innovative, cloud-based programme and project reporting solution helps organisations monitor and control large-scale change programmes with ease and precision.
This project continues our collaborative partnership, combining our web development expertise with ProgrammExpress’s commitment to transforming complex reporting into accessible and actionable insights.
Designed to showcase powerful product features
The new ProgrammExpress website has been carefully designed to highlight the extensive capabilities of their software solution. From real-time data visualisation to intuitive dashboards and comprehensive programme controls, the site now provides a sleek, modern platform for prospective clients to understand the full value of the product offering.
• Key design goals included:
• Clean, professional UI to reflect the premium nature of the software
• Clear messaging around product benefits
• Logical user journeys to guide potential clients
• Strong calls to action to encourage engagement and demo requests
Interactive product demo to drive conversions
At the heart of the new website is an integrated product demonstration system strategically placed behind a secure data capture process. This feature encourages user interaction while allowing ProgrammExpress to collect vital lead information. The result? Higher-quality leads and increased conversion rates — all supported by seamless UX.
Fully responsive and device-optimised
The entire site is fully responsive and optimised for performance on all devices — whether viewed on desktop, tablet or mobile. Built on a scalable WordPress framework, the site ensures users enjoy a fast, consistent browsing experience, no matter where or how they access the site.
The site’s lightning-fast page load speed not only improves usability but also boosts search engine rankings and user retention. Combined with performance-focused design and technical SEO enhancements, the website is set to deliver results.
Built for growth: Scalable, secure, and easy to manage
With customisable CMS features and flexible content structures, the site gives the ProgrammExpress team full control over their content. This means easier updates, faster publishing, and the ability to scale as their product evolves — all while maintaining a secure, professional presence online.
Thinking of a new website?
If you’re considering a new website for your SaaS product or digital service, we’d love to talk. At Visual Identity, we specialise in WordPress website design, product showcase websites, and eCommerce platforms that are tailored to your brand, your audience, and your goals.
Take a look at the new site: www.programmexpress.co.uk
If you’d like to speak to our team about Website Design and Development or any of our services, or any of our services, get in touch!
