A ‘nice’ option, or a necessity?
Video content combines audio and visual senses. As humans, we find videos more engaging, memorable, and more popular than any other type of content out there. The sheer volume of Video Content Marketing online is growing rapidly. Thats why it‘s more important than ever that you keep up with emerging trends.
One of our local clients recently recognised the need for fresh, engaging content. They commissioned VI to produce video content marketing at their conference event.
This busy event was a great opportunity to source client testimonials. We also conducted interviews with industry professionals. Additionally, we provided supporting photography. The footage will be incorporated into their ongoing marketing strategy and used as promotional or informative material.
The facts behind the claims!
Video content marketing has taken the social media world by storm. In fact, 81% of businesses now using video as a marketing tool..
Here are some interesting stats: https://www.avasam.com/100-video-marketing-stats-you-need-to-know-in-2020/
Visual Identity combines video production talent with the expertise of our art directors and scriptwriters. Our storyboard creators also help develop engaging branded content. This entertains your audience and makes them want to know more.
– Users view more than 1 billion hours of video each day on YouTube. (YouTube)
– 92% of users watching videos on mobile will share it with others. (Wordstream)
– Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
A ‘giant’ task in more ways than one…
This month, we have also completed a video shoot for a National Distribution Centre in Northampton. It processes and transports medicines and medical equipment across the UK and Europe.
The UK Warehouse Manager recognised the need to improve their staff training material. Therefore, commissioned VI to produce a new branded video to be used in their new starter ‘welcome’ / training days.
VI spent the day on-site, shooting the entire NDC process from receipt of goods to transportation. We have worked in many similar locations during our time. But the vast expanse of this particular warehouse provided a new challenge, even for us!
Best Practices
Videos under two minutes long usually get the most engagement. Because of this, you must prioritise your key content. Decide what is most important before producing your brand video.
Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
Most users are more than happy to be marketed to using video. Videos under two minutes long usually get the most engagement. It is important to decide on your key content early. This ensures your brand video remains focused and effective.
Why use a Video Content Marketing Partner?
Working with an agency saves you valuable time and budget. This allows you to focus on other areas of your business. Here are just some of the key benefits of working with an agency like Visual Identity:
– Bring contacts and connections relevant to your activity.
– Provide relevant services to cover all stages of your marketing cycle.
– Provide expertise. We are specialists in marketing services. We have the time to stay up-to-date with the most effective tools. This helps you achieve your results.
– Help to keep your staff and headcount costs low. You gain senior-level expertise without having to commit to long-term staffing contracts.
Modern technology has made video marketing increasingly affordable. This medium has the power to spread like wildfire across the internet. In this space, only the creative survive. Visual Identity’s video services promote brand awareness and improve your online presence. We help you boost engagement, build trust, and ultimately increase sales and conversions.
We’d love to get a close up with you. To find out how our video services can get you the right exposure, get in touch!
