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User Experience: The Key to Winning the Battle for Online Engagement

Posted by Admin on 1st May 2023

Put your user experience first

As more and more businesses move online, it’s becoming increasingly important to have a website that not only looks good, but also provides a great user experience (UX). The quality of your website’s UX can have a significant impact on its overall performance, from its search engine ranking to its conversion rates. In this post, we’ll take a closer look at how UX affects your website’s performance and what you can do to improve it.

Shows multiple phone screens that are displaying the Milton Keynes basketball website developed by Visual Identity.

User experience (UX) refers to the overall experience a user has when interacting with a website or application. It encompasses everything from the ease of navigation to the clarity of the content, the speed of the site, and the overall design. Good UX is intuitive, easy to use, and provides a seamless experience for the user.

There are several reasons why UX is important for website performance. Here are a few of the most significant:

Improved Search Engine Rankings: Search engines like Google prioritise websites that provide a good user experience. This means that a website with good UX is more likely to appear higher in search engine results pages (SERPs) than a site with poor UX.

Increased Conversion Rates: The easier it is for users to navigate your site, find the information they need, and complete a desired action, such as making a purchase or filling out a contact form, the more likely they are to convert. A website with good UX can help increase your conversion rates.

Better Customer Engagement: A website that provides a great user experience encourages users to spend more time on the site, explore its content, and engage with the brand. This can lead to improved customer satisfaction and loyalty.

Work with Vi to get the most out of your Ux: Here are some points that highlight how Visual Identity can help clients improve their website’s user experience using the five key factors mentioned:

Simple Navigation: Visual Identity’s team of experts can help clients create a website with clear, concise labels for menu items and organised content to simplify navigation for users.

Optimise Page Speed: Visual Identity can help clients optimise their website’s page speed by optimising images, minimising HTTP requests, and using a content delivery network (CDN) to speed up site loading.

Use Clear, Concise Language: Our content specialists can help clients use easy-to-understand language that avoids technical jargon, keeping content concise and to the point. Our team also utilises headings and bullet points to break up long blocks of text, improving the site’s readability.

Ensure Accessibility: Visual Identity ensures that websites are accessible to all users by providing alt text for images, using high contrast colours, and ensuring keyboard navigation is possible.

Test and Iterate: Our team can test all of our websites to identify areas for improvement and use analytics to track user behaviour and make data-driven decisions on how to improve the website’s user experience. We can help clients iterate and continuously improve their website’s UX to provide the best possible experience for their users.

By working with Visual Identity, you can improve your website’s navigation, speed, accessibility, and language, resulting in a website that engages and converts your audience. Our expertise in testing and analytics allows us to identify areas for improvement and make data-driven decisions about how to optimise your site’s user experience. With a focus on user-centric design and a deep understanding of digital marketing best practices, we can help you create a website that stands out from the competition and drives success for your business.

Get in touch today. We’d love to you work with you!