Prestigious award gives Visual Identity the chance to shine at a national level

Posted by Jacqui on 14th December 2018
Following an amazing evening of celebrations on Thursday 29th November at Tobacco Dock, London, Visual Identity is delighted to announce that our application WON: Digital Communications Campaign of the Year: for our digital communications work with Barker Shoes.

All the national winners of the 15th Annual Chamber Business Awards were selected from hundreds of entries from every corner of the UK. In total there are currently 53 Accredited UK Chambers and each would have submitted hundreds of member applications. The winning businesses all went through local and regional rounds as winners to then move on to a rigorous judging process to be finally crowned national winners!

The National Chamber Business Awards recognise and celebrate the very best in the UK business. The awards are only presented to businesses that have clearly demonstrated all-round business excellence in a range of areas, from customer care and staff development through to innovation, exporting or technological advancement and of course, Digital Communications.

The British Chambers of Commerce judging panel recognised that Visual Identity had created, implemented and evaluated a marketing campaign for Barker Shoes that has been an outstanding success over the past 12 months. Based on the campaign objectives, our approach and channels used as well as the results we achieved we won the Digital Communications Award of the Year, 2018. The judges were quoted as saying:

“This is a great example of traditional marketing and modern technology working hand in hand. The savvy use of social media and analytics with a great outlook and knowledge demonstrated how the campaign took the business further.”

Visual Identity is a proud member of both the Milton Keynes Chamber of Commerce and Northamptonshire Chamber of Commerce. Jacqui Wilkins, MD, said:

We have worked extremely hard with our partners Barker Shoes to elevate the product awareness. This has produced a communications strategy that has motivated Barker Shoes’ audiences to embrace and engage with the brand across a range of communications platforms and social channels. Our ability to present and hook the audience or potential buyer has made a significant difference. I genuinely believe the entire team has thoroughly enjoyed participating in this prestigious award, giving us the chance to shine at a national level.”