Change is good – we’ve updated our branding

Posted by Jacqui on 3rd January 2017

We know how important it is that our business continues to evolve and develop but felt now was the right time for a much-needed update of our strong and well-recognised logo.

We have come along way in 28 years, therefore, to ensure that our brand remains relevant whilst maintaining our own current unique, bespoke and familiar identity, we have launched a new look for 2017.

We’ve always had a great reputation, our name and brand represents the quality, culture and ethos of our company. Whilst we were pretty happy with the logo before, we realised everything can be improved so we have tweaked it to reflect the very high quality we offer.

It was also an opportunity to showcase our own amazing in-house and very talented typographic specialist designers.

Our logo has evolved with the rest of our brand, adopting a modern, handcrafted typeface. We have adopted a new colour, a strong, bold and positive red. And, although the changes may appear small to some, the new balance and dynamics, the beauty of a crafted hand-drawn logotype will be clear to all.

Our logo remains familiar with a subtle nod to the past but has evolved to represent the out with the old and in with the new awarding winning VI.

Without VI it doesn’t say creativity.