At Visual Identity branding is at our heart, having started life as a dedicated branding agency in 1987, we are passionate in our belief that strong brands are built by aligning ‘what you do’ with ‘what you say’.
Making sure your customers can clearly see the difference between your brand and its competitors is one of the main reasons to develop clear offers and unique selling points.
Companies, who understand and believe in their brand, are typically 12% more profitable and 18% more productive.
It is imperative to understand where, when and how to use your marketing resources. As brand consultants we scrutinise, analyse and evaluate the brand identity, performance and strategy to deliver a more effective brand approach.
Your brand strategy defines what your brand stands for, the promise it makes, and the personality it projects. We develop a brand blueprint that will help clients discover and define their brand. We create powerful and authentic brand narratives that will inspire and engage your customers. To achieve this, our strategy documents include: mission, vision, values and core brand expressions.
Are you struggling to tell a compelling story about your brand? Our brand workshops will encourage you to take the time to reflect on your company’s purpose and culture. We will unlock a new inspiration and gain a deeper understanding of what makes your brand special and how to make a personal or cultural connection.
Our brand repositioning service will maximize customer relevancy and competitive distinctiveness to be owned in the mind of your target audience. This usually entails a change in the brand’s promise and personality communicating these new messages.
Your logo is the visual cornerstone of a company’s brand. We work with you to develop the ‘face’ of your company – it’s identity is visually expressed through its logo and is one of the main things that makes your business memorable.
VI has a long history in developing guidelines to present your brand in a consistent and coherent way. This information typically includes: logo usage, colour palette, type specification image style, language approach and a range of marketing collateral applications.
Successfully launching a new brand is one of the toughest challenges in marketing. We help to plan expenditure, mission objectives and implementation benchmarks. In this way, your business will launch its new brand and reach the target audience in the most impactful, effective way possible.
Brand management communicates your core proposition at all times. Fundamental elements such as logo, colours, typefaces and graphics are controlled and remain consistent, brand compliant, instantly recognisable and differentiate your business from its competitors.
Key steps to brand consistency:
– to implement brand management documentation or guidelines.
– to ensure this documentation is available to every internal and external user.
– to educate how to use the guidelines and express them.
As branding experts, we know the advantages are huge. Research has shown that businesses with well-managed, consistent brands are worth up to 20 per cent more than those that are not.
When social media is part of the buyer’s journey, customers tend to convert at a 129% higher rate. They are also four times as likely to spend more.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
46% of marketers say photography is critical to their current marketing and storytelling strategies.