Unsurprisingly, in the current climate E-Commerce has become increasingly important for businesses of all kinds who seek to find new opportunities, whilst engaging with existing consumers digitally.
E-Commerce isn’t just a channel for retail, it’s become an important consideration for businesses operating in events and hospitality, food and drink, even manufacturing sectors.
As brick-and-mortar stores have taken a huge hit, the move to online shopping has accelerated. Reported to the tune of an 18% increase, according to eMarketer. Its recently updated forecast pegs e-commerce’s share of 2020 retail sales to reach 14.5%, which is an all-time high and the biggest share increase in a single year!
The Coronavirus pandemic has sped up the need for online stores and the requirements for digital services, across all sectors of the economy.
The businesses that are more likely to thrive in the coming years will be those that can pivot quickly and smoothly to the new online realities.
At VI, our e-commerce developments improve conversion rate optimisation and offer an engaging user experience.
Improve your reach
E-commerce is an ideal way to improve your reach. VI can take your brand from a traditional brick-and-mortar store to an innovative, well-loved online brand. Online selling can provide opportunities to reach larger audiences through targeted digital marketing to reach potential customers.
A SWEET new website for a local family-run business: https://www.visualidentity.co.uk/what-the-fudge/
Increased consumer expectations
Today’s shoppers have increased expectations. An online store is expected to be available all day. Every day, meaning your customers can visit your store at all times. No matter what their schedule might be and receive a response to enquiries in a timely fashion.
Discover new marketing opportunities
Your website is one of the best marketing tools your business has. The use of good SEO leads to an increased chance of your business getting found in search engines. Your website will provide an ever-present online profile where potential customers/clients can find out more about your business.
New services for ‘old’ clients! https://www.visualidentity.co.uk/new-services-for-old-clients/
Scalability and growth
As your business grows, it’s very likely you’ll want to grow your product range and your target audience. Your website will need to develop as your business adapts to customer requirements and consumer demand.
We are experts in delivering engaging and innovative Shopify projects. Shopify is a powerful e-commerce platform for high-growth startups and international companies alike.
Mobile-first Design & Development
Modern e-commerce websites revolve around mobile and tablet devices.
Visual Identity created an uncompromising and engaging experience for mobile visitors. We created a brand story that showcases their designs, Barker Shoes, in their full glory. This allows customers to effortlessly engage with the website on all devices.
