Barker Shoes Bespoke Shopify Website

The Brief: Bespoke Shopify Website

The initial challenge involved retaining the boutique and high-end look of the original Barker Shoes website. Specifically, we needed to integrate a well-thought-out structure to maximise conversion opportunities without compromising on those visuals.

To accomplish this, we integrated incredibly detailed and emotive photography that showcases the unparalleled quality that Barker Shoes prides itself on. In doing so, we empowered the customer to visualise the product in a way they never could before. Furthermore, we ensured this experience works flawlessly on all devices and platforms, meaning Barker customers can now shop effortlessly however they wish.

In addition to the visual overhaul, we executed a major technical shift. We migrated the website from Magento to Shopify Plus while simultaneously integrating it into internal stock systems. Ultimately, this transition enabled us to launch multiple localised bespoke Shopify websites focusing on different geographies, such as Europe, the USA, and the rest of the world.

Our Approach

Visually, the new bespoke Shopify Plus website was designed to be highly creative and to elevate the brand experience. Specifically, lifestyle imagery features extensively to highlight the unparalleled quality that defines the Barker name.

However, functionality was just as critical. The new platform needed to remain as flexible as possible. As a result of being able to customise features and manage promotions internally, Barker Shoes is now the master of their own destiny. Ultimately, this transition empowers them to engage with their customers on a much more direct and personal level.

Advanced and intuitive product filtering empowers customers to shop effortlessly. Meanwhile, fluid width development and retina imagery create an engaging experience that embellishes the brand story. To streamline radius and location-based searching, we integrated automatic geolocation and an innovative stockist system.

Mobile First Design & Development

Modern e-commerce bespoke Shopify websites revolve around mobile and tablet devices. Our team created an uncompromising and engaging experience for mobile visitors, which builds a brand story showcasing the beautifully designed Barker Shoes in their full glory. This approach allows customers to effortlessly engage with the website on all devices.

From the beautiful slide-out product filtering, sorting, menus and retina icons, to the ability to switch to a single column grid view on smaller devices, this bespoke Shopify website was lovingly crafted with mobiles in mind. With the percentage of mobile visitors increasing year-on-year, it is extremely important to maximise conversions on smaller devices.

Increasing E-commerce Conversions

By implementing sticky columns in both the product description and filtering areas, we improved the browsing flow. This allows the customer to scroll down the page and experience the engaging imagery while key information—such as descriptions, options, and “add to bag” calls to action – remains static at the side.

Within the product collections, the same sticky columns and a custom-developed advanced filtering system allow customers to browse products effortlessly. Such seamless navigation prevents the need to scroll back up to filter results, which keeps customers engaged and has helped to increase conversion rates. Another innovative feature involves the ability to switch between the number of grid columns on collection pages. Customers can now choose their preference for how many products they want to see, allowing them to browse the bespoke Shopify website in their own way.

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