Visual Identity’s approach to bespoke retail autumn photography
Telling your Brand story through stunning seasonal imagery
The shift in seasons brings new energy, fresh ideas – and for brands, the perfect opportunity to evolve their visual identity. VI has spent decades helping retail and lifestyle brands do exactly that through carefully curated seasonal campaigns, original brand photography, and art direction that brings products to life.
With over 35 years of creative experience, VI provides not just a design service, but full end-to-end production: from location scouting and treatment development to shoot management and high-end image retouching. As well as model casting, wardrobe and make up / styling.
🍂 Seasonal Autumn Photography – Ahead of the season, ahead of the curve
On the Autumn Equinox, when daylight and darkness are perfectly balanced, we’re reminded how great brand photography is all about balance – light and tone, colour and texture, product and story.
One of our most memorable autumn campaigns was for Barker Shoes, where we brought the season forward (literally!). Knowing autumn photography must be produced in summer, we sourced authentic fall foliage from the States to create the perfect setting – months in advance.
Location: A picturesque countryside lane near Northampton & Lamport Railway, chosen for its timeless British character.
Result: An award-worthy collection of product and lifestyle images – both elegant and rugged – that embodied the Barker brand.
Retail photography – done properly
We don’t just point and shoot. For VI, every retail campaign is built on strategy, storytelling and setting. Here are just a few examples:
Barker Shoes
- Location: Heritage villages & vintage railway settings
- Services: Product & lifestyle photography, art direction, full catalogue production
- Highlights: Bringing in autumn foliage during summer to capture authenticity
Tre Mercati (Taps & Bathrooms)
- Location: Bespoke-built bathroom sets
- Services: Set design, tile/wall installations, lighting rigs
- Highlights: Created a complete showroom look inside our studio
Boxclever (TV & Appliance Rentals)
- Location: Studio and show home
- Services: Studio build with real brick walls, styled home interiors
- Highlights: Built immersive lifestyle environments tailored to product uses
Why custom imagery matters?
- Higher engagement: Custom photography drives more clicks and conversions than stock
- Brand trust: Real imagery builds credibility and brand consistency
- Search visibility: Bespoke visuals improve SEO & social performance
- Longevity: Seasonal campaigns with bespoke content can be repurposed year-round
Let’s bring your brand into focus
Whether you’re a heritage retailer or launching a new lifestyle product, Visual Identity offers a full-service solution – including:
- Concept and treatment development
- Location scouting & set design
- Model casting & shoot production
- Image editing & retouching
- Campaign asset delivery
📞 Get in touch to see how we can elevate your next seasonal campaign or autumn photography.
📩 hello@visualidentity.co.uk | 📍 Milton Keynes
🔗 www.visualidentity.co.uk/our-services/photography-art-direction
