Our marketing services offer our customers results-driven strategy and implementation across traditional and digital channels.
We work towards your targets and bring new ideas. We take full ownership of your marketing strategy allowing you time to focus on your business by managing specific projects and delivering them for you.
Outsourcing your marketing requirements to Visual Identity, whether on a project basis or as an annual marketing service gives you access to expert marketers without permanently adding to your staff headcount and costs.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
The biggest marketing expense is employing skilled people. Partners rather than suppliers we provide consultancy services giving you access to our expert team for a fraction of the price. This frees up your time and can reduce your overheads and headcount.
Marketing is complicated. Multiple channels, competitors and audiences. We work with you to understand your market, challenge you and work out what you are trying to achieve. We’ll then develop the best fit strategy with audiences, messages and media.
Not sure where to start? We can help you create and deliver your marketing plan. We understand what needs to be included and how to present it in the most successful way.
We work closely with you to understand your target market and customers. We use a mix of quantitative and qualitative methodologies to deliver best results. We ‘go the extra mile’ in terms of analysis and recommendations.
At Visual Identity, we have a 360º approach to creating content and copy. Content is more than just something to read or watch. It needs to tell a story. It needs to encourage action. It must be relevant, valuable and memorable.
Businesses that continue to promote through planned targeted campaigns are more likely to thrive. As a business owner wanting to grow, your marketing plan should include the following steps:
– Set your annual goals by defining where you want to be within the next 12 months.
– Establish your starting point by reviewing your current marketing strategy.
– Set your revenue target and realign your costs.
– Be tactical and focus on marketing where it makes the most difference.
– Make a plan and stick to it. Exclude activity that does not contribute to your goals.
– Get noticed because visibility creates awareness and gains customers.
It is essential to be seen and making more noise than your competitor will be the winning formula. At VI, we understand that marketing is what fills the sales funnel.
When social media is part of the buyer’s journey, customers tend to convert at a 129% higher rate. They are also four times as likely to spend more.
75% of users admit to making judgments about a company’s credibility based on their website’s design.
First impressions are 94% design-related.