Case Study

MCP Consulting Group


MCP’s marketplace has shifted to include a global focus and internal outlook due to their new shareholder structure. VI work on a full mix basis, providing ongoing services that reflect these changes and support growth.

  • Branding
  • Design
  • Print
  • Website Design & Build
  • Emarketing
  • Video
  • Social Media
  • Exhibitions
  • SEO and Content Planning
  • Marketing Consultancy


The business model is complex with offices around the world and third party partnerships that operate as part of the MCP Consulting Group.

A Masterbrand was delivered with a clever bolt-on solution. This brings consistency to the Group to visually encompass various partners.

MCP logo and master brand development

Website Design & Development

Developed as a key driver for sales and enquiries. The structure creates a journey that moves visitors along the sales pipeline, offering valuable information to support the purchase decision.

The development involved crafting well optimised, fully responsive WordPress websites for the main brand and one of its partners

Design & Print

To support various marketing campaigns and activities, a range of print items have been delivered, including templates for internal communications and promotional communication materials for MCP’s external audiences.

MCP marketing collateral

Exhibition & Event Management

VI support MCP when they attend industry focused exhibitions both in the UK and overseas. A number of cost-effective, high-quality shell scheme solutions have been designed, project managed, installed and dismantled as well as attending the exhibitions.

VI supported a prestigious 2-day event held at multiple venues. 100 delegates attended a programme of presentations, MTC tours of the virtual cave and R&D facilities. VIP guests attended the celebrations at Ansty Hall for dinner with entertainment from the British magician, Graham Jolley and award presentation from HM The Queen’s representative, The Vice Lord Lieutenant of the West Midlands.

A photographer was commissioned to record both events and video testimonials shot. Both requirements were commissioned and the videos scripted, art directed and edited by VI.

Marketing Consultancy

VI provides consultancy, planning and strategy to deliver day-to-day marketing activities. In addition to competitive and market research, VI delivers website support and maintenance, print materials, PR and event planning, exhibition management, online communications, content marketing and social media.


Additional staff/workforce due to increase in business levels MCP was awarded Queen’s Award for Enterprise: International Trade 2016 Expanded technical partners and product portfolio into new markets

Projected increase in new business (training services)
Increase in website visitors in year 1