Category: Creative

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Creative | Insight | knowledge piece | Work

Beyond the surface: Brand building services that endure

Discover how Visual Identity crafts brands that endure — blending authenticity, creativity, and strategic courage to create lasting impact...

Posted on 28th May 2025
Creative | Insight | knowledge piece

We can be heroes

Celebrating the design heroes who inspire VI Unveiling the UK-based design heroes whose work shapes our thinking, sharpens our concepts, and...

Posted on 21st May 2025
community | Creative | News | Work

Visual Identity believes in giving back

Visual Identity is passionate about supporting the next generation of creatives. This is as much as we were inspired by brilliant mentors, l...

Posted on 15th May 2025
luca-bravo-mac and mouse on table_Shopify Web Development
Creative | Insight

5 reasons why your business needs a bespoke Shopify website

Elevate your brand with custom Shopify Website design and unlimited scalability.

Posted on 27th March 2025
Creative | Insight | knowledge piece

How to build the right brand structure for your business

Brand structure and architecture is the strategic framework that defines the relationships between a company’s master brand, sub-brands, p...

Posted on 14th February 2025
Creative | Digital | Insight | knowledge piece

Love your brand: The perfect partnership for marketing and design 💖

A strong brand, like a great relationship, thrives on trust, commitment, and consistency, learn how to ‘Love your brand’. At Visual Iden...

Posted on 14th February 2025
Creative | Insight | knowledge piece

How to avoid the Have-a-Go Supplier?

Why experienced web developers, designers, and marketers matter? In today’s digital landscape, businesses need strong brand recognition, s...

Posted on 31st January 2025
Creative | Insight | knowledge piece | News

Use the difficulty: How smart marketing turns setbacks into success

Sir Michael Caine‘s advice: “Use the difficulty.” When something bad happens – see it as an opportunity to pivot, innovate, and grow...

Posted on 29th January 2025
Awards | Creative

The VI journey: 35 years in the making!

1989 was a pivotal year – the year that marked the beginning of what would become a 35-year journey, Visual Identity, a business built on ...

Posted on 19th November 2024
Creative | Digital | knowledge piece | News

Is the 2024 John Lewis Christmas advert a stroke of genius or a step back?

We look at the gifting hour and why relatable marketing is a win over ‘mushy nostalgia’ The annual John Lewis Christmas ad is always a t...

Posted on 14th November 2024
Creative | Digital | Insight | News | Work

Merry marketing makes the best Christmas adverts of 2024!

Let‘s get your Christmas marketing in the festive spirit! As the holiday season arrives, so do the ads that warm our hearts and dazzle our...

Posted on 8th November 2024
Creative | Digital | Insight | knowledge piece

Explosive marketing strategies: Spark sales and light up your brand

Ignite success with explosive marketing strategies this fireworks night! As fireworks light up the skies this season, there’s no better ti...

Posted on 4th November 2024
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