Outsourcing social media marketing – You‘re probably aware of the benefits of promoting your business on social media but if you aren‘t – the chances are your competitors will be!
hat does outsourcing social media involve?
Outsourcing your social media management to Visual Identity means allowing access to your accounts (Twitter, Facebook, Instagram and LinkedIn for example) so that we can spend time researching your industry and posting relevant content that speaks to your audience.
We’ll assess your existing strategy (if you have one). Then we’ll create a plan to grow your following, reach, engagement, and ads performance. We will increase website traffic where it makes sense.
We work on the platforms that best fit your brand. Choose a one-off setup or ongoing management. We love social media. We know not everyone does. That’s where we come in.
What are the benefits?
1. Free up your time to focus on other areas
Instead of spending an hour or two a week coming up with fresh topics for social media posts and researching your industry and competition, you could focus on other important aspects of your business such as finance, customer service, employee satisfaction and selling. If you know very little about Social Media and how it can be used for business, why not leave it to the experts and spend your time on what you’re best at?
2. Leave it to the experts
Most of us use social media every day. We post, tweet, and scroll. But do you know how to target campaigns to maximise reach and generate real leads? If not, you could spend time and money learning the latest trends. Or you could outsource your social media to VI. We bring the expertise to kick-start your campaigns. We can run ads, drive visitors and conversions, and strengthen your online presence. Prefer to build a loyal following first? We’ll focus on that too.
3. Save money
Finding a marketing budget can be difficult for any business however, hiring a Marketing Manager or Social Media expert for your brand could prove more costly. By outsourcing your marketing requirements to VI, we become accountable for your success which removes the risks associated with hiring a new member of staff with no guarantees of success. Our clients think of us as partners rather than suppliers and our team will get to know your brand inside-out before fully immersing themselves in every campaign to ensure we achieve your desired results.
4. Get the right marketing mix
The key focus of any business manager is to maximise sales but when it comes to social media, you should be careful to post a mix of sales-based tweets and tweets that engage and interest your audience. Blog articles, statistics, images and videos are all as equally important as ‘sales’ promotions.
By outsourcing your social posts to our team we can balance your sales messages with fun, engaging content that is relevant to your target market. After all, who really wants to scroll through a feed of “buy now” links?
5. Stay ahead of the competition
What we all need to find ways of beating our competitors and this is where out-sourcing could give you an edge. We will find ways to target your audience and promote your products or services in a way that works best for you and your industry. We have years of expertise – working across a broad variety of industries and we keep up with ever-changing trends and technologies so that you don’t have to.
6. Content is key
Running a business is challenging. You juggle multiple responsibilities and rarely have time for everything. With a dedicated team managing your social media, you get peace of mind. We update your channels daily. You won’t miss chances to get in front of potential customers. And you’ll consistently promote new products and services.
