Print Marketing is alive!

Offline or traditional marketing still holds a vital part of the marketing mix and its power and reach should not be overlooked.


Strong graphic design and printed media can make a big difference to any business, as it has the ability to connect with your audience and reach your business goals.

Our in-house designers, content writers and illustrators have a wealth of experience and we love to create graphic design that will present your product or services in the best possible way, to increase awareness of your brand or sell to prospective customers.

Brochures and Catalogues are still an important part of marketing campaigns and can contribute significantly towards projecting your brand’s image, as well as displaying your products or services with style, accuracy and creativity. Print media is tangible and can make a real statement, particularly when presenting luxury products. If you take pride in your marketing collateral, your customers will appreciate it too.

Corporate Stationery will give potential clients the first impression of your business. We deliver stationery designs that can really help our clients to stand out from the crowd.

Direct Mail – creating direct mail that immediately sticks in the mind still has a place in modern-day marketing. Printed mail allows you to be creative and portray your company’s personality in a personalised format to appeal to your target audience.

POS (Point of Sale) great POS is highly effective in-store and if designed correctly, can have a strong influence on your customer’s purchasing decisions. VI design and produce POS solutions to meet all briefs and requirements for in-store marketing material including – hanging boards, posters, exterior banners, floor graphics, gondola ends, shelf-edge ticketing, labelling and more.

Posters and Flyers are a great way to attract attention, whether used in a marketing campaign to your customers or internally to highlight a promotion or incentive scheme to your employees.

At Visual Identity, we provide full Managed Print Services (MPS). We always attend the press pass on large print projects and manage the entire print process from end-to-end. We’ve worked on some great projects and produced high-quality seasonal brochures for Barker Shoes which have given them a fresh look and introduced the need for quality campaign photography to showcase their handcrafted footwear collections in its full glory.

We also delivered a unique pop-up solution for Green Retreats by developing a “pack” offering choice and opportunity to upsell from the basic range.

Research actually suggests we process information differently based on how we receive it. We tend to have a longer attention span when viewing printed material than we do with a digital screen. When reading print, we have fewer distractions (no pop-up ads) and are therefore able to fully take in a message and remember it.

We love a print project! If you’re looking to produce fresh, eye-catching collateral – get in touch with VI