Given its importance in consumers’ lives, businesses rightfully flock to social platforms. They hope to connect with existing and potential customers. However, with so much content available on social media, competition is higher than ever. It can be extremely difficult to stand out against competitors. That’s why you need a clear marketing strategy in place. You also need to dedicate time to invest in it.
In the UK, Instagram is hiding the number of likes on some posts. You’ll no longer see the total likes or views in the feed unless they are your own. This change is part of a global trial. The aim is to see how the platform can “remove pressure” on users.
Instagram users spend an average of 28 minutes on the platform a day, with 18-34 year old’s being the most active age group.
Social platforms are now hubs for news and entertainment. This creates new opportunities to reach consumers. It also helps you build relationships with existing customers.
Instagram Checkout lets users buy products without leaving the app. It also saves their payment details for future purchases.
Demand for this will grow over the next year. Consumers will expect to view and buy products inside the platforms where they spend most of their time.
Videos are consumers’ favourite type of content from a brand on social media. Video has a strong influence on consumer decisions. It’s no surprise that Instagram is on track to become the fastest-growing platform for video-driven purchases.
Over 500 million people watch video on Facebook every day
Brands are increasingly confident in the positive ROI of influencer marketing. Influencers are now grouped into different ‘tiers.’ This makes influencer marketing more viable and affordable for smaller businesses and brands.
The relationship between businesses and consumers is very different from a few decades ago. Around 70% of consumers say they have used social media for customer service at least once. It’s estimated that 90% of businesses now use social media for customer service.
67% of all B2B businesses use Twitter as a digital marketing tool.
Visual Identity provides Social Media Management services to many clients. This allows them to focus more time on other areas of their business.
We plan, create and schedule posts monthly for our clients, across all social channels. Keeping your social presence active, even when you’re not.
Outsourcing your social media gives you expert support. It saves time and money. It also helps you spot key opportunities. You can show the right products or services, in the right places, to the right audience.
If you’re not fully committed, you’ll likely waste time and budget. Social media is more than brand presence. Posts have seconds to grab attention. Research your audience. Make every post engaging and impactful.
Our clients get a dedicated contact with cross-platform experience. They’re backed by talented designers and marketing experts. Clients see us as an extension of their in-house team, not a supplier.
